News and Analysis
#SFSNYC: Strategizing for the Coming Local Consolidation
In the six years since Street Fight was founded, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. To break down this issue, Street Fight CEO and founder Laura Rich sat down with four experts in tech, SMBs, and mergers and acquisitions at Street Fight Summit Tuesday.
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How to Engage Hyperlocal ‘Hard’ News Enthusiasts
Hyperlocal sites shouldn’t look at hard news as journalistic broccoli. The challenge is to serve up hard news appealingly – to connect it with each user’s gut-level self-interest. This means giving users the space to talk about their news enthusiasms. It’s not always enough to ask, “What do you think?” Sometimes a site has to offer a prompt…
Why TechStars’ Tisch Won’t Buy Your ‘Daily Deal’ Company
Investment interest in daily deal companies has been flat for some time, but the stigma attached to the “daily deal” has turned the classification into a scarlet letter for companies. Some of the negativity around the term is likely a consequence of the irregularities found in Groupon’s accounting. But the underlying shift stems from a simpler strategic shift in industry organization…
Addressing Foursquare’s Engagement Problem
Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…
Street Fight Daily: MasterCard Deals, Mobile Ads Take Off
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
MasterCard Jumps into Deals Space (BIA/Kelsey)…
2012: The Year Mobile Advertising Starts to Pay Off (GigaOm)…
A Faint Gloom Cloud Hovers Over The Daily Deal Summit (BetaBeat)…
Delivery.com CEO: Hyperlocal Marketing Helps SMBs Compete
Street Fight’s recently published white paper “The Local Merchant” put a spotlight on the motivations of small and medium-sized business owners — and the hyperlocal companies that are marketing to them. The 48-page examination of this $38 billion customer base was underwritten in part by Delivery.com. Here, Delivery.com CEO Jed Kleckner offers a first-hand look at his company’s experience interfacing with local merchants…
7 Platforms Local Merchants Can Use to Build Mobile Websites
Fifty-four percent of smartphone users now use their phones to “pre-shop” before arriving at stores, and 51% of consumers are more likely to make purchases from retailers with mobile sites. Despite this, only 4.8% of retailers in the U.S. currently have mobile websites. In response, a number of hyperlocal companies have stepped up with platforms that SMBs can use to easily create mobile-optimized sites. Here are seven of them…
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