News and Analysis

News & Analysis

Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

by April Nowicki Share this  
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A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

News & Analysis

Street Fight Daily: Uber Launches In-App Tipping, Study Finds Email Still Best for ROI

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Launches In-App Tipping Feature in Over 100 Cities… Email Still the King of ROI, Says DMA… You Can Now Reply to Instagram Stories with Photo and Video…

News & Analysis

Freckle IoT Inks Global Partnership with Cisco

by Stephanie Miles Share this  
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Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

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BIA/Kelsey: Local Social Spend to Increase 270% by 2016

by Steven Jacobs Share this  
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Local social advertising revenues are set to nearly quadruple (3.7x) over the next five years, according to a new study by BIA/Kelsey. The report projects that local spending on social networks will jump from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016…

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Street Fight Daily: Groupon Revenues Up, AmEx App Serves Deals

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Sharp Revenue Increase for Groupon Gives Stock a Boost (Chicago Tribune)…

AmEx App to Blast Daily Deals Based on Your Payment History (Mashable)…

With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop (TechCrunch)…

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How Buddy Media Uses Facebook to Drive Local Customers Into Stores

by Noah Davis Share this  
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Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language…

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Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law

by Brian Dengler Share this  
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Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”

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Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

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Should SMBs Get Into Content Marketing?

by Patrick Kitano Share this  
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Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

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MapQuest Tries Its Hand at Social Discovery With mqVibe

by Isa Jones Share this  
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The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.

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PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

by Asif Khan Share this  
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In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…

News & Analysis

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…

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Citizen Journalism: Ready for a Rewrite

by Tom Grubisich Share this  
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Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?

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