News and Analysis
Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…
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LevelUp Adds $12 Million in New Funding
SCVNGR’s mobile payments platform is getting another big boost. The maker of LevelUp, an app that links credit and debit cards to mobile phones, has announced that it has raised an additional $12 million from Highland Capital, Google Ventures, Balderton Capital, Continental Investors, and Transmedia Capital. The latter two companies are new investors…
Hyperlocal Start-Ups Say They Can’t Measure Their Engagement. Huh?
Independent hyperlocal news sites are busy trying to get their users fully engaged, but they say they can’t measure how well their strategies are working. A new study from J-Lab at American University finds that nearly eight in 10 news sites “could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers.”
Case Study: Bay Area News Group Uses Wave2 for Self-Serve Ads
At the Bay Area News Group, a publisher of small and mid-sized papers around San Francisco, community information manager Elizabeth Naughton says using Wave2 Media’s self-serve platform has given her sales team more “breathing room,” which allows them to spend more time meeting advertisers and making social calls to customers. As a result, Naughton says advertisers have begun running larger ads and BANG has been able to generate more revenue…
Street Fight Daily: Foursquare Redesigns, $15M for Indiegogo
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Gets A New Look: Redesign Makes Checking In Stickier And More Social (TechCrunch)…
Kickstarter Competitor Indiegogo Raises $15M (BetaBeat)…
In Scare for Newspapers, Digital Ad Growth Stalls (Reuters)…
#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue
Although the company isn’t planning on charging merchants to use its basic dashboard tools—which provide insight into consumer demographics and trends— Luedorf said Foursquare “isn’t closing the door” on the possibility of charging businesses for its yield management system, more commonly known as specials. The self-serve tool gives businesses a way to drive traffic on slow days by introducing specials targeted at customers who check-in within a certain distance of their establishments.
Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn
Facebook Would Like to Sell You a Mobile Ad (All Things D)
LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)
Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)
Jack Dorsey Backs Away from Twitter (SAI)
Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)
Launch of Airtime Hobbled by Glitches (WSJ)
Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’
t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…
Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’
Hyperlocal publishing can actually be a profitable endeavor. That was the main takeaway from a fireside chat with Business Insider contributing editor Owen Thomas and Topix CEO Chris Tolles at Street Fight Summit West on Tuesday. “We are profitable. It took a long, long time,” Tolles said. “Keeping costs down was a big part in that.”
Street Fight Study: 33% Search Daily for Local Businesses via Mobile
Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today. Nearly 90% of consumers surveyed reported searching for a local business on a PC, tablet, or mobile device within the last week — and over 30% said they do so on a daily basis…
SMB Marketing Platform bzzHive Announces Launch at #SFSW12
CEO Dave Walker announced the launch of his company’s beta site at the Street Fight Summit West in San Francisco on Monday. bzzHive, a web start-up that aims to streamline the marketing process for small businesses and their suppliers, helps marketing services suppliers reach and sell to small businesses.
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