News and Analysis
Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…
PlaceIQ Study Examines the State of Integrated Marketing
A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.
Street Fight Daily: Digital Habits Disrupt Grocery, What New iPhones Mean for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deloitte Study Shows 51% of Grocery Purchases Influenced by Digital, Urges Action… End of an Era: Amazon’s 1-Click Patent Expires, Opening Practice to Rivals… Google Relaxes Policy on Subscription Sites, Lending Publishers a Hand…
Latest Posts
iPhone 5: What Passbook and Maps Could Mean for Hyperlocal
Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…
Belly CEO: Loyalty Is a Relationship — And Relationships Take Work
The customer loyalty company currently operates in 10 cities as well as many one-off locations around the country, and it got a massive vote of confidence in May when Andreessen Horowitz invested $10 million in series B financing. CEO Logan LaHive connected with Street Fight over email recently about the process of scaling up, settling down, and the struggle between great ideas and execution.
How Can Local Search Better Serve Service-Oriented Businesses?
Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…
Street Fight Poll: For Deals, It’s Still ‘One and Done’
According to our poll, almost 42% of 750 consumers surveyed on September 6 said they’ve never returned to a business they first visited to redeem a deals voucher, and fewer than 17% have been back more than five times. Almost 17% returned once, and a shade less than 25% between two and five times.
Street Fight Daily: DMN’s Marketing Venture, Google Offers Exec Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Dallas Morning News Partners With Slingshot to Create Speakeasy Marketing Service (Dallas Morning News)… Google Offers Exec Eric Rosenblum Leaves for Mobile Ad Start-Up (All Things D)… Groupon Journeys Offshore for Customer Service (Wired)…
80% of Disposable Income Is Spent Within 20 Miles of Home – Or Is It?
Many “geoscenti” have uncritically accepted certain foundational local statistics because they’re so widely cited and repeated. As a result they’ve acquired the status of “common knowledge.” But are these numbers ultimately traceable to a real, credible source? It’s not really clear…
7 Strategies for Dealing With Online Reviews
While nobody doubts that positive reviews can be good for a business, many merchants aren’t quite sure how to encourage their customers to post their opinions online — and how to respond when they receive negative feedback in such a public forum. We spoke to five experts in the field and asked what businesses should consider when managing their online reviews…
Street Fight Daily: Mason Opens Up, Apple’s New Location Patent
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Andrew Mason Talks About Groupon’s Growth and Growing Up (Chigao Tribune)… Apple Patent Would Disable Smartphones by Location (Mashable)… Locu opens its local business data trove to devs with API (GigaOm)…
Should Local Publishers Really Try to Morph Into Marketers?
Publishers can make the transition from a publishing company to a marketing solutions company. But to do so is not just about developing a new product offering — it’s a change in the industry they are in. That doesn’t mean they can’t still have a newsroom or produce content. But it does mean content won’t be the focus…
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