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Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

July 27, 2017July 27, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…

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Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios

July 26, 2017July 26, 2017 by Stephanie Miles

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Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.

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Alignable Rankings Show Lead Generation, Hiring Categories Primed for Disruption

July 26, 2017July 25, 2017 by Stephanie Miles

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Small businesses are largely at the mercy of the online reviews published on sites like Yelp and Facebook, but now those business owners have turned the tables with some tough critiques for technology vendors in a new report published by the SMB social networking platform Alignable.

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Forecast: Digital to Comprise More Than 15% of Local Ad Rev by 2016

July 17, 2012July 17, 2012 by Noah Davis

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The strong growth of digital revenue for local media will continue in 2012, according to a report from BIA/Kelsey. The company’s U.S. Local Media Forecast (2011-2016): Full Edition predicts a 13.1% increase between 2011 and 2012. Revenues from mobile search will jump 77.2%, while online video revenues will increase by more than 50%…

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Five 360-Degree Marketing Platforms for SMBs

July 17, 2012July 17, 2012 by Stephanie Miles

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One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…

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Street Fight Daily: Yahoo Nabs Google’s Mayer, LivingSocial E-Commerce

July 17, 2012July 17, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… A Yahoo Search Calls Up a Chief From Google (NYT)… LivingSocial to Start Selling Merchandise, With Weekly Offerings Tied to Social Experiences (The Washington Post)… Yelp’s Jeremy Stoppelman: A Profile (SF Gate)…

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Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model

July 16, 2012July 16, 2012 by Steven Jacobs

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A new report indicates that the daily deal is far more sustainable than previously thought. The Rice University study took a deep dive into the longitudinal impact of daily deal campaigns and found that key performance metrics like customer acquisition and value remained steady even as businesses ran seven or more campaigns. Street Fight caught up with Utpal Dholakia, the author of the study, to discuss what the research means for the industry…

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Street Fight Daily: More Journatic Drama, New Hyperlocal Co-op

July 16, 2012July 16, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Chicago Tribune Discovers Plagiarism, Suspends Work with Journatic (Poynter)… Banyan Project Planning Its First Community-owned News Co-op (Nieman Lab)… The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong (Both Sides of the Table)…

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Journatic Takes Double Hit: Editor Quits and Tribune Suspends Service

July 14, 2012July 14, 2012 by Tom Grubisich

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Community news provider Journatic has been rocked by the back-to-back resignation of its new chief editor and the decision of the Chicago Tribune to indefinitely suspend the service as operator of its 90 TribLocal publications…

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Scoutmob Adds Etsy-like Commerce, More Content

July 13, 2012July 13, 2012 by Steven Jacobs

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In late 2011, there was a lot of talk about the convergence of content and commerce, heralding editorial context as huge driver for local plays. Since then, things have cooled off a bit, but, fresh off a $3.4 million series A round of financing, mobile deals play ScoutMob is doubling down on content/commerce in a big way…

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New Tool Helps Publishers Find National Stories to Localize

July 13, 2012July 12, 2012 by Patrick Duprey

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A new application unveiled by the Knight News Innovation Lab at Northwestern University promises hyperlocal publishers a new, efficient means of story generation. Currently available in beta, Local Angle offers publishers and editors the platform to search for locally relevant news across the national wire…

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PODCAST: This Week in Location-Based Marketing — Poynt, Adcentricity

July 13, 2012July 12, 2012 by Asif Khan

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Poynt’s filing for bankruptcy protection and Amazon’s UpNext buy; Nokia gets out of mobile payments while everyone else is getting into them; news from Google and IBM; and special guest, David Peres of Adcentricity…

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