News and Analysis
Local SEO Guide Launches Tool for Tracking Google My Business Updates
The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.
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Getting Location Analytics Up to Speed for the Mobile Ad Revolution
The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…
JReporter Promises Local News Orgs Cheap Content, Revenues
JReporter, an application that works with the Android and iOS interfaces, allows a licensing media company to solicit content, whether it is text, video, audio or stills, from local citizens via geo-targeted messages. The user can then submit content to the news organization through the app, which integrates with the media company’s CMS…
LBS Marketing Spotlight: Golf Courses
Golfers’ cries for gadgets are making headway, and what’s more they offer a built-in opportunity for course owner/operators to make mobile and location-based services an integral part of their marketing mix. An LBS approach can help to increase loyalty, engage more golfers and appeal to their love of the game by connecting with them and the tools their already using…
PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…
Street Fight Daily: Gilt City Rebounds, Trulia Files for IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Gilt Groupe Will Distribute Local Deals Through MasterCard (All Things D)… Real Estate Listings Firm Trulia Quietly Files for IPO-sources (Reuters)… The Newsonomics of Amazon vs. Main Street (Nieman Lab)…
With Offbeat Features, Hyperlocals Can Spark Better Engagement
Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…
A Site to Suss Out What a Local Neighborhood Is Actually Like
CEO Ann Montgomery created Nabewise to be an online repository for specific information about neighborhoods in cities around the country — uncovering the type of stuff a local would know, but which someone visiting for the day (perhaps to see if they wanted to move there) would never uncover…
Street Fight Daily: Urbanspoon Launches ‘Guides,’ Groupon Defends
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Urbanspoon Launches Dining Recommendations from Both Users and Celebrity Chefs (Pando Daily)… Groupon Fires Back at Shuttered Waffle Business (ABC News)… Post Paywall, Greenville’s Media Scene Shifts (NetNewsCheck)…
With Patch Revenue Up 100% in Q2, Armstrong Hints at ‘Second Phase’
The hyperlocal network’s traffic is growing at “double-digit rates,” according to AOL’s second quarter earnings report. Patch is also gearing up for what AOL CEO Tim Armstrong calls, “phase two” of its product roadmap, which will focus on adding the ability for “high-level community involvement in a very precise way on the Patch platform.”
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