News and Analysis
Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…
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Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?
As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…
Street Fight Daily: TaskRabbit Scores $13M, Tribune Keeps Journatic
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… TaskRabbit Takes Another $13M, With Founders Fund Leading the Round (All Things D)… Media Companies have Trouble Finding the Sweet Spot in Hyperlocal Journalism (Chicago Tribune)… The Hard Truths of Hyperlocal Journalism Reveal Themselves in Journatic Trouble (Poynter)…
How Mobile Is Transforming Local Marketing
By using mobile-location data and predictive analytics, advertisers can reach users with deals based upon where they work, live and socialize. If a relevant ad is delivered and the transaction can be completed in one-or-two clicks, mobile advertising will provide what local merchants are willing to pay for – real sales results…
PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…
Street Fight Daily: Highlight Takes Two, Digital First Announces Curation Team
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Highlight 1.2 Solves Some of the App’s Problems, but Big Questions Remain (The Verge)… Digital First Announces Curation Team (10,000 Words)… Twitter Offers Location Targeted Advertisements (CNET)…
Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News
We hear a lot about the surging growth of local online ad revenue, and, to be sure, the numbers are growing fast — to $16.4 billion in 2011 (up 18% annually) and $19.90 billion projected for 2012 (up 22.2%), according to Borrell Associated. But very little of that revenue is flowing to “pure-play” news hyperlocals…
Street Fight Daily: Ebay Sees Mobile Surge, Bing Adds Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay’s John Donahoe Seeing a “Staggering Surge” in Mobile Shopping (All Things D)… LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads (TechCrunch)…
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Streets Ahead: GBP Data Glitch, Google Supercharges Search, Instagram Tests Insights