News and Analysis

How Wells Fargo Connects Locally Via Sports, Philanthropy, and Digital

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Gary Korotzer, EVP of marketing and brand strategy and community bank marketing for Wells Fargo, says that through a mix of efforts the bank weaves its way into the day-to-day lives and needs of its customers.

Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford and Domino’s to Deliver Pizza Using Self-Driving Cars in New Test… Amazon Grows Its Programmatic Ad Business… Uber’s CEO Choice Faces a Question of Ambitions…

The Fallacy of Google’s “Micro-Moment” Positioning

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“I see the customer journey as the customer journey wherever it leads,” Mike Blumenthal tells David Mihm. “I see Google’s efforts to oversimplify it into discrete points in time as a gross form of reductionism that doesn’t help us understand that journey better. “

Latest Posts

Street Fight Daily: Groupon Snaps Up Savored, Ebay’s Mobile Momentum

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Moves Into Restaurant Reservations With Savored Deal (New York Times)… EBay’s Mobile Momentum: 100M App Downloads, 100M Items Listed (All Things D)… Data Firm Hits Craigslist With Monopoly Claim (GigaOm)…

iOS6: Can Google Beat Apple in its Own Backyard?

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Mapping is a game ultimately won on function rather than form. This requires lots of listings data and search algorithms; in other words, things that are non-core to Apple. Relative to Google’s tenure in this area, Apple is only starting to stitch together local vertical content partners like Yelp and TomTom. And it’s already starting to show…

7 Reporting Tools for Hyperlocal Journalists

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It can be difficult for journalists covering hyperlocal news events to find enough relevant information and quality sources to generate the types of comprehensive articles and reports that readers find useful. Here are seven tools that hyperlocal journalists can use to streamline the process of gathering data and generating the types of multiplatform content that readers embrace…

Street Fight Daily: Village Voice Sold, Groupon Cuts Loom

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Village Voice Media Execs Acquire The Company’s Famed Alt Weeklies, Form New Holding Company (TechCrunch)… As Groupon’s New Operations Czar Seeks to Streamline, Job Cuts Loom (Crain’s Chicago Business)… Local Search Cage Match: Google Vs. Apple Maps (And Siri) (Search Engine Land)…

Patch Redesign Emphasizes Social as Path to Revenue Growth

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AOL’s hyperlocal news network released a major redesign Sunday evening, pushing the platform away from a traditional editorial news property and into a more social, user-driven service. The move marks the beginning of what AOL CEO Tim Armstrong called “phase two” in the company’s evolution…

BxB Recap: Is This the Future of Local News?

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The passion with the group at Block by Block isn’t just about great journalism — it’s about turning online journalism into a business; it’s about leveraging existing tools and creating new ones; and most importantly it’s about working to collaboratively across these businesses to make an impact…

Poll: 66% of Consumers Visit Hyperlocal News Sites

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Two-thirds of U.S. consumers visit hyperlocal news sites within their area, according to a recent Street Fight poll, with 9% visiting multiple times per day, 26% visiting on a daily basis, and another 16% doing so weekly. The 500-person survey, conducted on behalf of Street Fight by third-party opinions site Toluna QuickSurveys, reveals an avid and growing reader base…

Report: Retail Check-Ins Most Popular on Saturday Afternoons

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Shoppers in America check in on the weekends. A new study from LocalResponse finds that the hour between 2 and 2:59 p.m. on Saturday is when the most check-ins happen at retail stores. Meanwhile, Friday — led by a strong push at night — trumped Sunday as the second-most checked in day.

PODCAST: This Week in Location-Based Marketing — Twitter, Passbook

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s new location targeting, Apple’s Passbook and Swarm’s in-store analytics. Plus funding news, the resource of the week and Asif sits down with Roximity’s Danny Newman.

Street Fight Daily: Facebook Offers, Groupon Editor Exits

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Adds Barcodes, New Ad-Buy Rider To Its Offers Coupon Product (TechCrunch)… Groupon Loses Managing Editor to Sun-Times Parent Wrapports (Romenesko)… Trulia Stock Pops on Opening Day (Wired)…