News and Analysis
Can Yelp Extend Its Moment in the Sun?
“[Yelp has] not been very innovative in approaching the many needs of the SMB markets,” Mike Blumenthal writes to David Mihm. “It would seem that there could be (or should have been?) a raft of functionality that they could provide from appointments to customer follow-up that would be a natural fit.”
Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…
Latest Posts
Street Fight Daily: Criticism Over Apple Maps, Yahoo Won’t Be Checking-In
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple’s Maps Are A Disaster Waiting To Happen (SAI)… Looks Like Yahoo Won’t Be Buying Foursquare (Screenwerk)… Official: Yellow Pages May Be Worthless (Paid Content)…
What Do SMBs Really Need From Digital Platforms?
Amidst the fog of buzzwords and the scramble for investment dollars, are locally targeted startups solving problems that are worth the effort? Within that industry we all generally have a conviction that our products and services matter, but we do spend a lot of our time within a circle of people who don’t need convincing. If our ultimate constituency is the business owner, the question we should ask is: “What really matters to SMBs?”
Street Fight Daily: Square Goes Big, eBay Connects Its Local Dots
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Goes Big: Raises $200M at $3.25B Valuation (GigaOm)… EBay’s RedLaser Takes On Shopkick, Adds Geofencing And Deals With Best Buy To Barcode Scanning App (TechCrunch)… Amazon May Follow Apple, Give Google Maps the Boot (Wired)…
Hibu Hooks Up With Closely, Continuing Partnership Push
Amid reports of a creditor takeover, Hibu — formerly the Yell Group — has inked partnerships with Denver-based promotions startup Closely, as well as a U.K.-based payments processor Global Payments to solidify its local marketing suite for small businesses. The moves come four months into the debt-laden publisher’s rebranding efforts…
Street Fight Daily: Hyperlocals at Financial Precipice, Rethinking the ‘Patch Experiment’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… At Precipice, Hyperlocals Face Financial Realities (NetNewsCheck)… The Patch experiment: Don’t drink the Kool-Aid (Amy Jo Brown)… The Mobile/Social/Local/Cloud Land Grab Is Over (TechCrunch)…
MinnPost CEO: ‘Go After Every Stream of Revenue That You Can Think Of’
With five years under its belt, Minnesota- and Twin Cities-centric local site MinnPost has a non-profit model that seems to be working well. The site combines advertising, donations and sponsorships to support its journalism, and it ended 2011 with a slight budget surplus for the second year in a row. Veteran newsman Joel Kramer, the site’s CEO, spoke with Street Fight recently about the importance of not relying on just one revenue model, and about how to treat local news sites like the businesses they are — matching ambitions with the available potential revenue in a given market.
Who’s Coming and Going at Groupon, Delivery.com, LocalVox, YP & more
Big changes at Delivery.com with several new members of the management team; a new head of marketing at LocalVox; Groupon brings on an executive to focus on accounting from the C-level; and lots of jobs on offer in sales, marketing and business development at Foursquare, Patch, LocalVox, Factual, Apple and more.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels