News and Analysis

How Football Viewership Trends Impact Brand Advertisers

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Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space… Amazon Adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push… Aiming for Transformation via Acquisition, Non-Tech Companies Buy Tech Firms…

Why Location Measurement and Attribution Are Key to Brand Visibility

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Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

Latest Posts

Street Fight Daily: Groupon Sees Talent Drain, Analyst Slams Zillow

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Groupon Struggles, Some of Its Brighter Talent is Walking Out Door (Chicago Sun-Times)… Shares of Zillow Sink After Analyst Says Prospects Stink (GeekWire)… Apple v. Google Will Define the Fourth Wave of Online Mapping (Venture Beat)…

Apple Maps: Taking the Long View

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There’s no dancing around the fact that the much-anticipated launch of Apple Maps has turned into a fiasco for the company. Yet there’s little doubt Apple will buff out this particular blemish with time. The interesting part will be seeing exactly how the company chooses to address the gap in expertise that led to the current sub-par product. A big acquisition of talent or technology seems likely…

We’ve Seen the Past — And It Is ‘The Neighborhood’

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For the past few years, social startups have been spiraling inward toward a smaller and smaller target: your neighborhood, your block. Now Patch is going all in by to leverage neighborhoods through communities of interest. But maybe neighborhoods are an artificial constructs, with borders that mean little even to those they bind. If that’s the case, we need to rethink a lot more than design and tools and lessons of the past…

Nimble Commerce Expands Off of White-Label Model, Launches Deal Exchange

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White label deal purveyor Nimble Commerce has taken a page from the online advertising industry’s book, rolling out an offers exchange this morning to play matchmaker between local publishers and sales forces. Called Nimble Network, the product takes much of the thinking from only ad exchanges and applies it to the deals space…

Wanderful Media Launches, Aiming to Pick Up Where Retail Circulars Left Off

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Wanderful Media, backed by some of the biggest names in the newspaper publishing business, is hoping it can take a chunk from the disrupted circular advertising business with a lean-back service for tablets that allows users to find items and deals they weren’t specifically seeking…

Street Fight Daily: Groupon Snaps Up Savored, Ebay’s Mobile Momentum

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Moves Into Restaurant Reservations With Savored Deal (New York Times)… EBay’s Mobile Momentum: 100M App Downloads, 100M Items Listed (All Things D)… Data Firm Hits Craigslist With Monopoly Claim (GigaOm)…

iOS6: Can Google Beat Apple in its Own Backyard?

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Mapping is a game ultimately won on function rather than form. This requires lots of listings data and search algorithms; in other words, things that are non-core to Apple. Relative to Google’s tenure in this area, Apple is only starting to stitch together local vertical content partners like Yelp and TomTom. And it’s already starting to show…

7 Reporting Tools for Hyperlocal Journalists

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It can be difficult for journalists covering hyperlocal news events to find enough relevant information and quality sources to generate the types of comprehensive articles and reports that readers find useful. Here are seven tools that hyperlocal journalists can use to streamline the process of gathering data and generating the types of multiplatform content that readers embrace…

Street Fight Daily: Village Voice Sold, Groupon Cuts Loom

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Village Voice Media Execs Acquire The Company’s Famed Alt Weeklies, Form New Holding Company (TechCrunch)… As Groupon’s New Operations Czar Seeks to Streamline, Job Cuts Loom (Crain’s Chicago Business)… Local Search Cage Match: Google Vs. Apple Maps (And Siri) (Search Engine Land)…

Patch Redesign Emphasizes Social as Path to Revenue Growth

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AOL’s hyperlocal news network released a major redesign Sunday evening, pushing the platform away from a traditional editorial news property and into a more social, user-driven service. The move marks the beginning of what AOL CEO Tim Armstrong called “phase two” in the company’s evolution…