6 Influencer Relationship Management Platforms for Brands

6 Influencer Relationship Management Platforms for Brands

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Just about anyone can call themselves a creator these days, and that makes it harder than ever for brand marketers to cut through the noise when putting together their influencer campaigns. With the creator economy on track to become a $100 billion industry, more brands and agencies are searching for tools to source potential brand partners and manage their collaborations.

Influencer relationship management platforms help brands find, connect with, and manage their campaigns with social media creators. They also provide tools for tracking the performance of influencer campaigns by connecting brand mentions, hashtags, or keywords to online and in-store sales. With the right insights, brands and agencies can better understand the ROI each influencer provides, and shift their budgets toward the creators most likely to deliver real results.

Here are six of the top influencer relationship management tools that major brands and digital agencies are using right now.

1. Impact.com

The partnership management platform impact.com recently launched an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programs from a single interface. The platform, called impact.com / creator, is meant to simplify and improve the user experience for both brands and creators. It also brings creators and brands together, making it easier for each side to discover new partnerships, facilitate contracts, manage collaborations, send payments, and optimize partnerships based on detailed performance insights.

2. Upfluence

Upfluence is an all-in-one affiliate and influencer marketing platform. Brands can use the platform to find creators for their individual campaigns based on specific criteria like location or audience demographics. Upfluence works with creators at every level of influence, from micro-influencers to celebrities. Once a brand has identified the creators they want to work with on a project, they can reach out to engage and hire those creators at scale through the platform. Campaign performance can be analyzed in real-time using built-in campaign analytics tools. In a recent update, Upfluence added AI capabilities powered by ChatGPT. E-commerce and direct-to-consumer (D2C) brands can now streamline communication with creators through auto-generated emails.

3. Influence.co

Influence.co has dubbed itself the “creator economy’s professional network.” The platform includes a directory of creators that can be filtered in a countless number of ways, so brands can find the right influencers for each campaign. Creators can also use the platform to apply to work with brands that sell the products they already use. Virtually every aspect of a brand’s influencer marketing strategy is handled from within the Influence.co, including the hiring of creators, all payments to creators, and the execution of campaigns. In addition to working with brands and creators, Influence.co also works with agencies. 

4. Klear

Klear provides businesses with tools to launch influencer marketing at scale. Through the platform, brands can find influencers that already have the audiences they hope to target and manage those relationships through a centralized influencer communications portal. Project managers can send project briefs to potential collaborators and track multiple campaigns through this same portal, quickly adding and resolving tasks as they’re completed. Like Influence.co, Klear works with agencies, in addition to individual brands and e-commerce sites.

5. Tribe Dynamics

Tribe Dynamics is an influencer marketing platform from the creator intelligence cloud CreatorIQ. The platform is heavy on analytics, providing brands and agencies with detailed metrics that make it easier to understand the true impact of each earned media campaign and improve their influencer marketing strategy. It uses data-driven community segmentation to identify and prioritize opportunities to increase each program’s impact and empower brands to make strategic decisions more quickly. Tribe Dynamics says its comprehensive influencer marketing analytics gives companies the full picture of their influencer marketing programs, cutting analysis time and helping make smarter, data-backed decisions.

6. Launchmetrics

Aimed primarily at brands in the fashion, luxury, and beauty space, Launchmetrics offers cloud-based software for planning and executing all types of marketing activations, including influencer campaigns and editorial opportunities that involve sending product samples to creators. Brands are able to track cross-channel, cross-voice and cross-market strategies, and they can leverage data to track overall brand performance and ultimately make smarter business decisions. Influencer contacts and media contacts are all kept organized in a centralized location, making it easy to share news updates and press releases with the right groups of people.

Stephanie Miles is a journalist who covers personal finance, technology, and real estate. As Street Fight’s senior editor, she is particularly interested in how local merchants and national brands are utilizing hyperlocal technology to reach consumers. She has written for FHM, the Daily News, Working World, Gawker, Cityfile, and Recessionwire.
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