News and Analysis
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
Latest Posts
Street Fight Daily: Foursquare Takes On Yelp, Glassmap White Labels
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Takes On Yelp With New Homepage Search Box (Search Engine Land)… Location-Based Mobile Startup Glassmap Goes White Label: Lets Business Target Customers With Personalized Offers (TechCrunch)… Amid Layoff Rumors, PayPal’s Mok Oh Out as Chief Scientist (Xconomy)…
EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’
The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…
Case Study: Pizza Place Favors Platforms With Low Upfront Costs
When Lance Robinson is deciding which marketing platforms are worth trying out at Brothers’ Pies N’ Fries, the Pasadena pizza shop he opened with his two brothers last year, he considers cost before anything else. Robinson prefers pay-as-you-go platforms with low upfront pricing structures, but isn’t interested in daily deal companies that take a cut of his revenue…
Street Fight Daily: FTC Zeroes In On Google, Postmates Updates
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Under Crosshairs for Antitrust Allegations, Case Expected (PC Mag)… Postmates Is Updating Its App To Go After The Grocery Market With Deeper Supermarket Integration (TechCrunch)… No More Daily Deals, New Digital Newspaper Focus for Trinity Mirror (Paid Content)…
Taking Location-Based Services to the Public Sector
Consumers are getting more and more comfortable with location-based services like Foursquare and Facebook Places, and many small businesses are recognizing these apps are great tools for connecting with potential and existing customers. The public sector has a similar opportunity to customize services for citizens and employees by engaging with the growing wealth of location-based data…
PODCAST: This Week in Location-Based Marketing — Tasti D-Lite
In this week’s episode, hosts Rob Woodbridge and Asif Khantalk about the RAMP conference in Chicago; Square goes live with their client list; Oracle takes direction from Nokia; Bob Dylan’s ‘Tempest’ goes geo; plus acquisitions by TripAdvisor and Square + our special guest BJ Emerson, co-author of The Tasti D-Lite way (who is appearing at the Street Fight Summit on October 30th).
Street Fight Daily: Google Downplays Zagat Scores, Concerns Over Privacy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether (Search Engine Land)… New Government Report Calls for Rules on Mobile Tracking (AdWeek)… Dennis Crowley: Foursquare Considered Selling, Is The Best Local Search Tool On The Planet (TechCrunch)…
‘Legacy’ Media in Phoenix Reach Out to Communities
Earlier this year, the Gannett-owned Arizona Republic and its sister TV station, KPNX, went hyperlocal in an audacious way. The metro region’s two major “legacy” media embarked on a plan to grow editorial contributors from the community — the affluent, well-educated and rapidly growing East Valley, including the city of Scottsdale. So how is this experiment going six months later? To find out, I put some questions to John Triplett, the content partnership editor at the Republic…
TurnHere Becomes Local Photo/Video Marketplace SmartShoot
Turnhere, founded in 2005, leveraged the video marketing wave by working with resale partners like Yelp and Citysearch to help SMBs create one-minute video sales pieces. According to the company’s CEO, Turnhere could boast a compelling capture rate, over 80% of inquiries for this short SMB video would result in a transaction. So with high close rates embedded in the business model, why pivot?
Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…
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