News and Analysis
Raise Report: Hiya, HappyOrNot, Standard Cognition Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Omnyway, Crosser, and Allset.
Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…
Local Media Consortium Not About to Retreat From Its Google and Facebook Ties
Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies.
Latest Posts
Should the Wash Post Expand Local or Give Up the Ghost?
Washington Post ombudsman Patrick Pexton is worried that his paper isn’t doing enough local coverage — and believes that a simple resource reallocation might fix the mix. But some think that fixing what ails the Washington Post’s local coverage is not that simple. In fact, says media blogger Alan Mutter, local coverage of this sort might not even make sense, considering the paper’s mission…
After the ‘Fiscal Cliff,’ an Opening for the ‘Journalism of Hope’
In the coming years, the reverberations from big cuts in federal spending along with the likely new stimulus spending will continue throughout America, from Washington to the states, cities, suburbs, and rural communities – and to every one of the 50,690 census tracts. This will be a long-running story that USA Today and the Gannett local papers could own – and monetize on their websites…
Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple Redraws Maps After Australian Drivers Led Astray in the Bush (The Guardian)… Starbucks Mobile Vets Get $10M for Cardfree Mobile Payments Tool (GigaOm)… Eight Great Location-based Mobile Campaigns from 2012 (Econsultancy)…
Why the Future of SMB-Focused Applications Is Mobile
Although most SMB-focused applications are now web-based, the rising adoption of the smartphone as the de facto dashboard for small business owners will drive a wave of mobile applications customized for them…
What Would a Groupon Acquisition Mean for Google?
Groupon’s stock price soared Friday on speculation that Google, its onetime suitor, might make an offer for the troubled local commerce firm. It’s unfounded speculation, but an interesting thought experiment nonetheless: How could Google leverage Groupon’s assets to solidify its local commerce offerings?
7 Ways SMBs Can Use Geofencing for Targeted Advertising
Although large brands have long been reaching consumers in targeted areas through geofencing, smaller businesses have been slow to adopt this new marketing technology. Here are seven tips from the experts on how small businesses can better use geofencing to target consumers in intelligent ways…
Street Fight Daily: Square Gets a Pass, Yelp Reviewer Sued
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Slides Into Apple’s Passbook With Digital Gift Cards (AllThingsD)… Yelp Reviewer Gets SLAPPed With 750K Lawsuit And Order To Alter Comments (TechCrunch)… Location-Based Search Revenue Will Reach $6B by 2017 (Mobile Marketer)…
Local TV Stations: The Sleeping Beasts in Hyperlocal News
Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…
PODCAST: This Week in Location-Based Marketing — Lemon Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at apps that track your spouse; analytics companies that profile shoppers; and the state of the group buying business. Plus, special guest Terry Blake of Lemon Mobile…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem