News and Analysis
How AI Bots, Voice Assistants Are Changing Shopper Behaviors
Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.
Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…
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Using Contextual Awareness, Qualcomm Labs Targets Tokyo
Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…
How SMBs Can Take Advantage of Apple’s Passbook
Apple’s most recent app innovation, Passbook, allows users to aggregate coupons, gift card information, special offers and purchased deals in one convenient location. The app’s promise to drive retail business is so strong that more than 40 major brands and retailers including Macy’s, Barnes & Noble, LivingSocial, Fandango, and Starbucks have either launched or integrated their app with Passbook. But how can local businesses use this new marketing tool?
Street Fight Poll: Consumers See Coupons as Top Digital Promotion
Memo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll. The survey asked 500 U.S. consumers which digital promotional tool last encouraged them to shop or dine at a new local business. 47% of respondents said coupons…
Street Fight Daily: Urban Airship Acquires Tello, Locu Snags Google Exec
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Urban Airship Acquires Tello, Maker Of PassTools For Apple’s Passbook, Because Not All Brands Need Fully Featured Apps (TechCrunch)… Locu snags Google Now exec Keir Mierle to head engineering (Pandodaily)… As Mobile Maps Competition Heats Up, Google Fine Tunes Maps API for Android (GigaOm)…
5 Analytics Platforms SMBs Can Use to Parse Customer Data
A number of platforms are making it easier for local merchants to track consumer behavior on mobile devices, allowing retailers to analyze the influence that check-ins, mobile apps usage, and foot traffic patterns have on their bottom lines. Here are five platforms that give businesses ways to utilize online data for better consumer targeting…
How Important Is an Exit Strategy for Hyperlocal News Startups?
“I don’t know a single startup business outside the indie news space that doesn’t articulate its exit strategy up front,” said Rusty Coats, who has created curricula for community news trainings in the Block by Block and Investigative News Network (INN) communities. “That sets the path for growth and helps set benchmarks for success.”
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Streets Ahead: Google Chat, and Instagram Reels