News and Analysis
NinthDecimal Launches Website-to-Store Attribution Solution
Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.
Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers
Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.
Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses… Moving Beyond the Gimmicks with Chatbots… Shifts Come to Oath’s Top Ad Tech Brass…
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5 Business Intelligence Platforms for Hyperlocals
One of the fastest ways for hyperlocal marketers and sales teams to improve their success rates when pitching to SMBs is by identifying businesses most likely to be receptive to their offerings. A number of recently introduced business intelligence platforms can make that process a little bit easier and help marketers leverage online data to pinpoint businesses that are new and thriving…
Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Acqui-Hires MashLogic, Will Shutter Britely Plugin This weekend (PandoDaily)… EveryBlock Could Still Be Sold, Says Schiller, After Abrupt Closing of Hyperlocal Pioneer (Poynter)… After Acquiring 15 Groupon Clones, CrowdSavings Finds a Buyer for Itself (AllThingsD)…
Tagwhat Expands to Aggregate Offers by Location
Tagwhat, the maker of an app that focuses on location-based content (from articles to video and audio about a given place), recently announced its entry into the business end of location services with new features that help users find offers from nearby merchants. The service now will pull time- and place-sensitive deals directly from Facebook (and other social networks), displaying them next to to the place-related content already provided users…
How to Scale Local and Stay Entrepreneurial
The Alternative Press, which quickly grew to 15 sites in suburban New Jersey (three wholly owned and the rest licensees), is now hoping to replicate that success by growing into a network of 100-plus sites. That’s almost twice as big as the footprint of corporate pure play Daily Voice and in the same league as networks operated by the Chicago Tribune (TribLocal) and Denver Post (YourHub)…
After Boom and Bust, How Will the Discount Economy Evolve?
The discount industry experienced 2012 as a major turning point. In the past 12 months, the deal provider landscape shook out even more, with the consolidation of many deals sites and the decline of some industry giants. Given the changed landscape, here are a few predictions about where the local offer and voucher space is heading…
Street Fight Daily: Stoppelman Makes a Buck, Local’s Top Ten
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp CEO Takes $1 Salary (CNET)… The World’s Top 10 Most Innovative Companies in Local (TechCrunch)… Why Daily Deals Aren’t All Bad (No, Really) (PandoDaily)…
Patch Misses 2012 Revenue Target
AOL’s network of hyperlocal sites missed the $40 million to $50 million revenue target that the company had set for last year, a miss that CEO Tim Armstrong attributed to disruption from superstorm Sandy in the fourth quarter during a Friday earnings call. The company remains committed to achieving run-rate profitability for Patch by the end of this year…
Street Fight Daily: eBay’s Resurgence, Redbeacon Founder’s New Venture
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… eBay is Back! (Fortune)… Redbeacon Founder Launches MyTime, A Booking And Ecommerce Platform For Local Services And Open Appointments (TechCrunch)… Why Credit Card Companies Need Some Madison Avenue Style (ReadWrite)…
EveryBlock Was Experiment in Data Journalism That Fell Short
When it was launched in 2007 by digital wunderkind Adrian Holovaty, EveryBlock was hailed as one sure part of hyperlocal’s future. As a result of Holovaty’s coding, the site was able to tease out for publication petabytes of government-collected data that otherwise might not ever see the light of day. EveryBlock was a pioneer in collecting, sorting, and filtering data. But it hadn’t progressed to turning its digital buckets of information into knowledge. Its vaunted coding, which located every overturned garbage can, couldn’t do that…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature