News and Analysis
Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…
How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level
Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost.
Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…
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Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Opens Up Check-In Deals to More Kinds of Plastic (AllThingsD)… Visa Teams Up With Samsung on Mobile Payments (New York Times)… With ClubLocal and New SaaS Tools, ReachLocal Wants to be the Amazon of Local services (PandoDaily)…
Voice Media Group Relaunches City Apps — Can Mobile Really Be Alt-Weeklies’ Salvation?
Voice Media Group, which acquired 11 alt-weeklies around the country back in October, is re-launching its various cities’ mobile apps, which it hopes will become go-to listings and reviews guides for their local markets. According to Tiffany Shackelford, the executive director at the Association of Alternative Newsmedia, many alt-weeklies, like VMG, are beginning to understand the importance of mobile…
Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…
PODCAST: This Week in Location-Based Marketing — Talkbits, Moves
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…
Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars
Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…
In an Effort to Woo Brands, Verve Mobile Launches Audience Solution
The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature