News and Analysis
Street Fight Daily: Black Friday Was a Bonanza, SoftBank Tries to Buy Uber Shares at a Discount
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Black Friday Sales, Click Rates Soar… SoftBank Will Try to Buy Uber Shares at a 30% Discount… Amazon Expands Its Influence on Video Infrastructure…
How Far Can Google Local Services Expand?
Regardless of what Google thinks is in the best interest of the searcher, the company has “no choice but to accelerate their monetization in Local to keep their revenues growing at a healthy clip and Wall Street happy,” David mihm tells Mike Blumenthal in their biweekly column.
Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds
Smaller-market papers, with 50,000 or smaller print circulation, are doing quite well overall compared with their larger counterparts, according to the new report by Damian Radcliffe and Christopher Ali. In this Q & A, Ali explains the contrary success of these numerous smaller papers.
Latest Posts
Case Study: Nationwide Property Manager Uses PPC, SEO to Boost ROI
At Lincoln Property Company, vice president Jennifer Staciokas takes a holistic approach to marketing the 140,000+ apartment units her company currently manages. By creating independent community websites focused on the local areas that Lincoln Property serves, along with aggressive PPC, retargeting and SEO campaigns managed by ReachLocal, the management firm has been able to increase conversion rates and boost the number of signed leases…
Street Fight Daily: Groupon to Stick with Model, Retailigence Nabs $6.3M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon CFO: No Changes to Business Model (Wall Street Journal)… Local Search Update for Google Maps iOS Could Hurt Yelp (Venture Beat)… Retailigence Bags $6.3M for Online-to-Offline Marketing (Vator News)…
6 Post-Couponing Tools for Merchants
Customer return rates on traditional coupons are notoriously low. So rather than saying goodbye to the customers they fought hard to acquire, SMBs are increasingly offering follow-up deals, known as “post-couponing.” Post-couponing platforms give businesses a way to drive incremental revenue by providing additional value to customers who have redeemed mobile coupons. Here are six platforms that provide post-couponing tools for businesses of all sizes…
Conference Notebook: Rethinking the Local ‘User Experience’
After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…
On Path to IPO, Yodle Buys Lighthouse 360 to ‘Close the Loop’
Yodle, a marketing platform for small businesses, has
announced the acquisition of LightHouse 360, a customer
relationship management (CRM) tool for dentists, in a move to tie
its customer acquisition efforts into the broader operational
infrastructure of small businesses. Yodle’s chief executive, Court
Cunningham, also told Street Fight in an interview that his company
is “strongly considering” an IPO…
Limits on Behavioral Ads Could Bring Higher CPMs for Publishers
On an Internet without online behavioral advertising, publishers with a premium audience will be in higher demand, and this will result over time in increased CPMs and increased revenue. It will be a step back in time to where premium publishers and ad networks (not exchanges) were handling most of the media buys.
Case Study: Duane Reade Uses Brand Advocates for Local Campaigns
Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain’s online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content…
Legal Battles Erupt Over Hyperlocal Data Mining
On the one hand, pure facts, such as the address and telephone number of a business posted in a public area on the Internet, are not entitled to legal protection. On the other hand, the way such facts are expressed and organized may deserve copyright protection…
Street Fight Daily: Yelp Launches Display Ads, TribLocal Reporters Sue
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp to Start Offering Mobile Display Ads in Bid for Revenue (AdAge)… TribLocal reporters win $660K in class-action against Tribune Co. (Chicago Tribune)… Don’t Weep for Groupon Ex-CEO Andrew Mason (Wall Street Journal)…
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