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Apple May Have the Hardware, But Google’s Winning Hyperlocal
The hyperlocal interface will overwhelmingly revolve around a mobile experience with advertising and commerce tied to location and in-the-moment activities or sentiments. By ceding that real estate to Google with a sub-par user interface and experience, Apple is handicapping its future efforts to earn a significant chunk of that market…
Case Study: Texas Roadhouse Goes Local on Facebook
Rather than creating a single Facebook page to serve as a hub for all 300 plus Texas Roadhouse locations, Dave Dodson and his team have created local Facebook pages for each restaurant in the national chain. Dodson says people are more likely to be engaged with local pages, leading to an increase in comments, likes, and photo submissions on social networks like Facebook, Twitter, Instagram, and Foursquare…
Voice Media Group Enters Content Partnership With Foursquare
Alt-weekly publisher Voice Media Group has announced a partnership with Foursquare that will make event content from VMG’s Voice Places initiative available to users of the location-based app. “This was a natural next step in terms of combining our curated local content with the experience that they provide around location and events,” Scott Tobias, CEO of Voice Media Group, told Street Fight…
5 Ad Exchanges for Local Publishers
In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…
Local Listings Spread — From One Site to Hundreds
One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services…
Street Fight Daily: Pushpins Snapped Up, In-Store Payments Boom
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Full Story of Pushpins Acquisition by Ebates Parent Performance Marketing Brands (PandoDaily)… Forrester: Proximity Payment is Fastest-Growing Segment of Mobile Payments (Mobile Commerce Daily)… How To Make Foursquare Fun Again (Business Insider)…
#SFSNYC Recap: The Next Generation in Hyperlocal
We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight’s coverage of the event…
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