News and Analysis
Borrell Sizes Up What’s Behind Local Ad Media Choices
We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, according to a new study from Borrell Associates.
Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Registers Soaring Ad Revenue, Buttressed by Mobile… Amazon Consolidates Billion-Dollar Media-Buying Business with IPG Mediabrands… For First Time, More Holiday Shoppers Will Use Mobile Than Desktop…
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A Decade Old, iBrattleboro Keeps Journalism First, Profits Second
For co-founders Chris Grotke and Lise LePage, the bottom line is not what’s found in the last entry on a profit-and-loss statement.. “Journalism is a little more important than money,” Grotke says. “If you’re doing [hyperlocal] to make money, I suggest you not do it in a small town. Go to a big city.”
Case Study: Cumberland Farms Partners With PayPal on Mobile App
In April 2012, Cumberland Farms teamed up with PayPal to launch a mobile payment application, which allows customers to pay for gas through their smartphones. In the 11 months since the app debuted, repeat usage statistics have been in the 88th percentile, a metric senior brand strategy manager Kate Ngo says shows how convenient a mobile payment platform can be…
Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…
Hyperlocal Crowdfunding May Become a Reality — Here’s How to Prepare
Despite a recently missed deadline that would have given hyperlocal businesses an ability to raise capital through crowdfunding, backers of the Jumpstart Our Business Startups Act (JOBS Act) are optimistic that equity crowdfunding could become a reality by the end of the year. What can hyperlocal ventures do right now to get ready for equity crowdfunding?
Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…
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Independent Agencies Are Getting Boxed Out of Adtech