News and Analysis
Could Revamped Loyalty Programs Save the Retail Industry?
As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.
Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…
Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Wants People and Brands to Get Creative for the Holidays… Bloomberg Launches 24/7 News Channel on Twitter… The Guardian’s David Pemsel Says Facebook Doesn’t Value Quality…
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In Tomorrow’s Retail Universe, the Destination Is ‘You’
Based on clues we can see all around us, it is my belief that retail, as we’ve known it for at least the last two millennia, is coming to an end. It won’t end tomorrow or next week. In fact, it will likely take at least a decade or two. But it’s very clear to me that we are coming to a tipping point and data, processing power and connectedness lie at the center of it all…
The Web Isn’t a Local Broadcast Channel, It’s a Listening Post
Let legacy media be legacy media — but get used to the idea that, in a connected world, the ability to carve out new local news niches and profit centers is based, in large part, on our ability to listen. This is not a skill widely held among those who only “distribute,” but it’s one of the keys to a successful tomorrow in the network…
Street Fight Daily: Discover Pushes Paypal In-Store, Twitter Opens Self-Serve Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Discover Pushes PayPal’s In-Store Service as First Data Holds Out (Wall Street Journal)… Twitter Opens Up Self-Serve Advertising Platform to All Businesses (GigaOm)… Won’t You Be in My Nextdoor Network? (AllThingsD)…
Survey Shows Rise In Mobile Search as a Starting Point for Consumers
A new survey, released by Telmetrics and xAd, indicates that there is increasing use of mobile devices by consumers as a part of their path-to-purchase, as well as increasing desire for local. The results found that 45% of consumers go to their mobile device first when starting a search. One-third said they used mobile throughout their purchasing process, two-thirds switched to another device or converted offline…
Street Fight Daily: Foursquare’s Plans Leaked, Google Now on iOS
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Leaked Doc Shows Foursquare’s Big Plans for Your Check-in Data (CNet)… Google Brings Virtual Assistant to iOS ‘Now’ (Internet2Go)… Jack Dorsey Talks Square and Wearable Devices (New York Times)…
As Tide Turns, Foursquare CEO Dennis Crowley Responds to Critics
The technology community seems to have turned on Foursquare in recent months, with some people publicly deriding the once-adored company. Dennis Crowley, the company’s founder, responded to criticism Monday morning, asserting that Foursquare is in the process of “basically reinventing local search.”
How National Advertisers Can Market Locally Without Losing Brand Consistency
The biggest challenge large brands face when utilizing local marketing platforms is keeping their messages consistent. Sixty-four percent of brands surveyed are looking for ways to eliminate the customer confusion that can occur when different marketing messages are sent out across competing platforms, and 81% say communicating a consistent brand message is their top priority for the upcoming year. Here are five ways that brands can do just that…
The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World
RTB, by definition, is a digital advertising technology that lets marketers buy and publishers sell display ads dynamically, in real time, on an impression-by-impression basis. In this rapidly evolving world, publishers become relegated to a supply of cookies for marketers to target versus an audience targetable through the association of the publisher’s content and audience profiles. Here’s what’s needed for local publishers to unlock more ad inventory value in this environment…
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