Latest Posts
Openings & New Hires at Yelp, Groupon, Local.com, Viddy and more
It is indeed hiring season! Who are the eager employers? Nokia, DexOne, Yelp, Hibu, CityGrid, Local.com and Street Fight among them (us). On the move this week include executives at Local Market Launch, Groupon, Acquisio and Viddy, where the son of Michael Ovitz has faced some controversy over his company’s distribution techniques. Plus, find out who’s looking to make the leap. Read on…
Report: Online Ad Revenue to Hit $24.3B in 2013
In looking at the categories of ad revenue, Borrell found that displays ads, which have taken a lot of heat in the industry for their supposed increasing irrelevance,, remain the dominant choice of businesses. But targeted display has moved ahead of run-of-site display, and targeted’s rate of growth is far higher…
LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey…
Street Fight Daily: Mobile-Local Video, Foursquare Readies New Ad Product
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons (AdWeek)… Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms (AdAge)… With Profitable Operations And 100K Stores On Its Platform, Retail Tech Startup Erply Shifts Into High Gear (TechCrunch)…
Wanderful Media Revamps Find&Save With Personalization in Mind
“We’re building toward a completely personalized experience, like Netflix,” said Dave Thomsen, the company’s EVP of product design. “When you’re logged in, you get a unique circular that’s customized for you based on what we know about you.” So the product will understand what you have looked for in the past and show deals you might be interested in now…
The ‘New News Ecology’ Needs to Be Nourished With Sustainable Revenue
The grand, this-is-where-we’re-going commitment at the Journalism That Matters meeting held last week in Denver was encouraging. Local journalism needs this re-invention of what it does and how it relates to a newly empowered public that is outgrowing its old role as a passive consumer of news. I hope, though, that JTM members will also make “investigating new economic models” an important part of the new news ecology they’re creating.
Swipely Adds New SMB Tools, Reports 100% Network Growth in Q1
Swipely, which provides local merchants with tools and data to help them accept payments and better understand their customers, has launched a new marketing tool that allows merchants to track online marketing, in-store revenue, and customer reviews that are tied to specific campaigns. The company also announced that its network of small businesses doubled in size in the past 90 days…
Street Fight Daily: Foursquare Gets $41M Infusion, Mobile Drives Hyperlocal Demand
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Gets $41 Million Investment, Time to Grow (AllThingsD)… Study: Hyperlocal demand driven by mobile devices (Journalism.co.uk)… Our Discussion of Mobile Location Needs to Get Much More Nuanced, Sophisticated (ScreenWerk)…
The AR of the Future Is About ‘Helping People Make Decisions’
Augmented reality is still a fairly new technology, but in the coming years it could have huge implications for how we see and browse through the world around us. Street Fight recently spoke with Jules White, co-founder and chief scientist of PAR Works, about how AR can be used to aid in the consumer’s decision making process.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels