News and Analysis
Street Fight Daily: Salesforce Rolls Out Retail Tech, Brands Push Boundaries with User Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Debuts Retail Platform Enhancements… Where is the Line Between Creepy and Creative in Data-Driven Advertising?… How Twitter Could Make a Big Comeback in 2018…
SMB Index: Local Stocks Move Higher in December
The SCP SMB Index closed 2017 gaining a modest 1.2%, outpaced by other major indices we track. The SCP SMB Index gained 1.2% in December. The S&P 500, Nasdaq and Dow Jones all experienced gains during the month of 2.3%, 1.8% and 3.7%, respectively.
Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey
“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “
Latest Posts
The NSA’s PRISM Revelations and Hyperlocal Targeting
Hyperlocal companies rely on the data that consumers knowingly share in order to build profiles and serve them with the most relevant information — but would consumers still assent to this sharing if they truly understood everything that is being done with their digital data?
‘Indies’ and Sustainability: One Destination, Different Paths
In this final column on the subject of sustainability in independent news sites, two editor entrepreneurs, David Askins, of the Ann Arbor (Mich.) Chronicle, and Denise Civiletti, of the RiverheadLocal on Long Island, talk about what they’re doing to keep their sites healthy long-term. A third entrepreneur, Ben Ilfeld, the CEO of AdGlue, talks about why innovation is so important to success…
5 Tools for Point of Interest Geo-Targeting
As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as point-of-interest (POI) targeting, or geo-conquesting…
Street Fight Daily: Gannett Buys Belo, Patch Traffic Flat
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Patch has Proved To Be a $200 Million Money-Suck for AOL and Its Traffic Hasn’t Grown In a Year.(Business Insider)… Why Google Bought Waze (Prioleau Advisor)… ComScore: 4 Billion Local Searches in May (Screenwerk)…
With New Products and Integrations, Belly Looks Beyond Loyalty
A year and a half after launch, and Logan LaHive, chief executive of Belly, has a clear message for the competition: we’re winning. The Chicago-based company has rolled out new integrations with Yelp and Facebook this morning, marking the beginning of the company’s push to move beyond loyalty toward an open, social CRM…
Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)
Mobile isn’t a mass marketing vehicle; it’s my one-to-one, highly intimate connection with the Web. It’s a personal device, and its connection to me is private (or not), powerful, and controllable entirely by me. It is, in fact, a portable, electronic version of me, and I will not permit interruptions in the name of commerce for long…
Street Fight Daily: Google Buys Waze, UBL Snaps Up Local Incite
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Why Google Wanted Waze: The Local Ad Market Is Going Mobile (AdAge)… UBL Acquires Local Incite – Adds Chicago Presence (UBL)… HP and Google Team Up to Offer Small Businesses “IT in a Box” (AllThingsD)…
A Year After Big Scores by SinglePlatform and Yext, Locu Makes a Quiet Push
It’s been nearly a year since Yext announced a massive round of funding and SinglePlatform sold to Constant Contact within a week each other, and the value proposition for a real-time data and content network continues gain steam. As both firms put that capital to use, a third company, Locu, is trying to carve out its own share of the market with a similar model and sizable — albeit smaller — stack of cash…
It’s 2004 All Over Again: Mobile Spending to Double in 2013
According to a Borrell Associates client memo made available to Street Fight, local mobile advertising will increase 100% this year. That’s right; double. In some markets that number may translate into tens of thousands of dollars; in the largest, it’s $100 million or more. Gordon Borrell told us that what’s happening with advertising at the local level is “nothing short of phenomenal.”
Case Study: Meineke Partners With Full Slate for Online Scheduling
As consumers get more comfortable going online to book appointments and services, companies nationwide are rushing to keep up with demand. For larger businesses with multiple locations, however, instituting an online scheduling system isn’t always a cut and dry process. Rather than jumping in head first, Meineke Car Care Centers has taken a measured approach to online appointment scheduling. The company partnered with Full Slate and launched a pilot program at 30 Meineke locations…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem