News and Analysis
Street Fight Daily: Google Assistant Fuels Hyperlocal Biz, Inside the Digital Content Bubble
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Time Out Plans to Use Google Assistant to Grow to Connect Users with Local Businesses (Digiday) City guide Time Out has developed an app for Google Assistant through which people can ask up to 100 questions about what to do in their city. Time […]
Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]
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New Report Examines Hyperlocal Targeting on Mobile
With 133.7 million consumers, a full 52.5% of the U.S. population, owning a smartphone, it’s safe to say that the mobile platform is here to stay and growing. In a new report from Street Fight Insights, we survey the burgeoning industry of vendors that target individuals based on where they are, taking a deep dive into the technologies and strategies available for marketers…
6 Strategies for Building a Local Online Marketplace
Local marketplaces are notoriously difficult to build, and yet the rewards are significant for publishers who are successful. When done right, local marketplaces can create additional streams of revenue, and they can serve as page-view generators for the hyperlocal news sites they’re associated with. We spoke with several folks who have built marketplace products for local to get some insight…
‘Enhanced’ Local Listings Could Be Even More Important on Mobile
Enhanced listing services appeal to many SMBs and local brands because they are a holistic advertising medium that goes beyond the basic banner or text ad — not only do they stand out against free listings and hold the user’s attention, but they also drive conversion and social interaction at higher rates. But most sites currently lack unique enhanced listing features specific to mobile…
Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… ‘Hyperlocal’ Consumer Targeting Faces Scrutiny; Senator Questions Euclid (Wall Street Journal)… Ron LaPierre CEO of CityGrid Media (Screenwerk)… Yahoo Acquires Location-based Mobile Gaming Company Loki Studios (TheNextWeb)…
10 Months After Furor, Hyperlocal News Service Journatic Presses On
In the spring of 2012, Journatic, the for-hire community news shop, was a hot property in the hyperlocal industry. But less than three months later, following a report on “This American Life” about Journatic’s practices, Tribune and several other publishers suspended all work by the local news company. Tribune has resumed some use of Journatic’s work since, and I recently went to the company’s new VP of media services, Hanke Gratteau, to find out more about how the service was faring…
LBMA PODCAST: Dwolla, Kiip, MoodMedia, and Now Founder Ben Broca
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about ISIS’s plan to bring loyalty to vending machines. Meanwhile, Dwolla closes their $16.5 million series C; Kiip powers the “sour to sweet” campaign for Sour Patch Kids; MoodMedia pinpoints you by the music your hear; Google Now! comes to the iPhone and leaves a lot to the imagination; Foursquare is about to sell your data; and PJs that tell stories. Plus special guest Ben Broca, founder of Now…
Street Fight Daily: Village Voice Editors Walk Out, Tumult at CityGrid
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Top Editors Abruptly Leave Village Voice Over Staff Cuts (New York Times)… What’s Going on at CityGrid? (Screenwerk)… Daily Voice Bankruptcy is a Setback for ‘Hyperlocal’ News (Fortune)…
How Publishers Can Create Hyperlocal Magazines Using Flipboard’s New Tools
This morning Flipboard launched a new web application called “Flipboard Editor,” the latest in a series of tools that allow users to create magazines for the Flipboard app. The new editor makes it even easier for users to create beautiful magazines (of already existing content) that they can share with other users. As Flipboard grows out not only its aggregation tools but also its user base, it’s important that hyperlocal publications take notice…
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