News and Analysis

Street Fight Daily: Duopoly’s Dominance Grows, Aging Millenials Shape Brand Success

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study: The Duopoly Will Capture Almost All Ad Growth in 2018… Emerging Brands Riding the Millenial Wave… Video Will Make Up 75% of Mobile Traffic in 5 Years…

Raise Report: Pixvana, Affinio, ADAY Lock Down New Funding

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Thrive Global, Buildup, PacketZoom, and Playment.

LBMA Podcast: Accor Hotels, Waze + Allstate Insurance, Target

Share this:

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Modern Adventure, EU’s geo-blocking, Ozmosis, Macy’s + NBCU + Verizon, Qualcomm Ventures invests in Wiliot.

Latest Posts

Square’s Kimble: There’s ‘More Opportunity Than Obstacle’ in Payments Space

Share this:

San Francisco-based mobile payments company Square continues to grow at a rapid clip. Chuck Kimble, who heads up the company’s strategic partnerships, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently over email and find out more about how the company is planning to expand beyond its initial mandate mobile payments…

Local Video Copyrights in the Age of Online Virality

Share this:

We need to find a way to attach revenue-producing messages to videos, so that the Web can do its thing without hurting the incentive for local media companies to create such videos in the first place. And I’m not talking about attaching 30-second prerolls. It can be done, and we need to talk about it. The Web is not TV…

Take Street Fight’s 2013 Local Merchant Survey

Share this:

Help us help you: Each year, we publish The Local Merchant Report, the most in-depth, up-close-and-personal look at this important customer constituency. This year’s report will be released in early Q3 and we need your help reaching as many merchants as possible for the best statistical data on their habits, interests and outlook when it comes to local marketing…

Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…

Deseret VP: How Disruption Can Drive Digital Media Companies

Share this:

Deseret Digital Media is often mentioned in conversations about companies doing disruptive things in local media. Eric Bright, the company’s VP for eCommerce, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently and find out more about the mechanics of disrupting the local space…

7 Ways Marketers Can Make Mobile More Attractive to SMBs

Share this:

From apps to ads to geo-targeted push notifications, the challenge for marketers is explaining the benefits of mobile without overwhelming small business owners in a sea of technical jargon and complex language. Here are seven tips from experts in the mobile community about how marketers can do a better job of selling their products to merchants…

Street Fight Daily: Google Personalizing Maps, Square Aims High

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google’s Plan to Personalize Maps Could End Public Space as We Know It (Slate)… Square Is the Shape of Things to Come, Says Jack Dorsey (Telegraph)… Why Waze Is a Hot Takeover Target (CNN/Money)…

Realigning News Sites to Connect ‘Local’ and Interests

Share this:

When we talk about hyperlocal, it’s usually about taking content and advertising down to the neighborhood (and sub-neighborhood) level. But it’s possible to go a bit deeper than that, and I think there is still a lot of work to be done around combining local content and advertising with people’s interests…

Openings and New Hires at FixYa, VendAsta & SpinGo

Share this:

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves include layoffs at the Village Voice, a new top executive at the DPAA, and job openings at Swipely, Intuit, and more.

LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo’s continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile…