News and Analysis
Could Revamped Loyalty Programs Save the Retail Industry?
As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.
Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…
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With New Products, Factual Aims to Make ‘Big Data’ Smaller
After five years of ingesting, cleaning and packaging the world’s information, the startup is focusing exclusively on local, improving its geo-fencing product and moving up the data stack to build out a location analytics business. The company announced this morning that it has launched a new line of services aimed at helping mobile developers, publishers, and marketers make sense of the reams of location data collected from consumers…
6 Reasons to Opt for Card-Linked Loyalty Programs
Customer analytics have become an integral part of the local merchant’s marketing toolbox, and digital loyalty providers are increasingly leveraging their own data to help clients make more informed business decisions. Hyperlocal vendors with loyalty programs that are linked to credit cards or debit cards are especially well positioned to take advantage of this trend. Here are six reasons why loyalty providers should consider structuring their programs to connect with customer’s credit or debit cards…
Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News
A roundup of today’s big stories in hyperlocal content, commerce, and technology… TaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…
Which Hyperlocal Startup Will Be Next to IPO?
“[The markets] are probably as, or in many cases, more open to [hyperlocal companies] today, largely because they’re seeing some early success in other models,” said First Analysis’ Todd Van Fleet. “They know it can be done; it’s just a question of having the right model. Whereas Groupon may have created a disconcerting tone across the space, you have had the success of Angie’s List, Yelp and even mobile payments players like Square prove that a portion of the [local business marketplace] can be won.”
5 Tools to Track Conversions from Social Media to In-Store Traffic
The vast majority of SMBs have no idea whether the “fans” and “likes” they’ve generated via social media are actually translating into real-world sales. A number of hyperlocal vendors are stepping in to help solve this mystery. These companies have created digital platforms with tools that help business owners track the number of online fans they’ve managed to convert into actual customers. Here are five of those platforms…
Street Fight Daily: AT&T Sells Location Data, Square Partners With Apple Retail
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AT&T Will Start Anonymously Selling Your Location Data To Marketers (Business Insider)…. Apple Retail, Square Partner To Sell iPad-based Square Stand (9To5 Mac)… LSA: 10.5 Billion Print + IYP ‘Refences’ in 2012 (Screenwerk)…
Why SMB Marketing Services Won’t Save Newspapers’ Bottom Line
Most newspapers aren’t building new and innovative tools to provide SMB services. Instead they are white labeling offerings from other providers or are connecting their audiences to an existing service. Over time, SMB tools are going to become a commodity. When someone who is still in high school can offer exactly what you are offering, you’re in trouble. With the high cost structures and overhead that newspapers have, being in a commodity business (where margins get pushed lower and lower) won’t prove lucrative in the end…
Openings & New Hires at Square, Facebook, LocalVox and More
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include a new product engineer at Square, an exiting publisher at DNAinfo, plus openings at Oracle, LinkedIn, WorldNow and more…
LBMA Podcast: The Mobile Payment Journey of the Future
In this week’s episode, Asif’s take on location based marketing in China; Twitter finally develops geo-targeted ads; Facebook helps get you (almost) free wifi; Google plans to launch thing-sharing service Mine, and Pandora quadruples its audience. Plus our resource of the week: The mobile payment journey of the future. And special guest Keller Rinaudo, co-founder of Romotive.
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