News and Analysis
Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level
Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, Simpli.fi is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.
Latest Posts
Openings & New Hires at Groupon, Locu, Bit.ly and Radiate Media
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include new execs at SIM Partners and Accordant Media, plus job openings at AOL, JiWire, Weather Channel and more.
LBMA Podcast: Timehop, AudioVox and Factual’s Tyler Bell
In this week’s episode, YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out-of-home reach by acquiring EK3 Technologies; Timehop raises $3 million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; and AudioVox partners with AT&T for on-board auto diagnostics…
Hulafrog Pins Focus on Hyperlocal for Kids
“Hulafrog’s focus is to connect parents to the events, businesses and promotions in their local communities that cater to families,” says Sherry Lombardi. “So everything from parades and puppet shows to kid friendly restaurants and karate studios. Somewhat like a Yelp for parents with a focus on activities…”
Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights
In an effort to separate her upscale resale boutique from competitors in the area, Karma Couture business manager Sarah Kirinsky has started working with vendors like Swipely, PunchTab, Constant Contact, and Perfect Audience. She uses the platforms to reward loyalty, host online giveaways, and retarget existing customers with email newsletters and exclusive offers…
Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…
With Strong Earnings, Yelp Nears Profitability
The reviews site brought in $55 million in revenue during the quarter on a $878,000 loss, the closest the company has come to run-rate profitability since going public. The results come on the heels of a busy past few weeks for the company as it began to stake its position in a local market that’s increasingly shifting toward commerce technologies…
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
7 Ways CPG Brands Can Leverage Location-Based Marketing
Location-based marketing tools make sense for retailers trying to drive customers into their stores, but what about brand advertisers? Here are seven strategies that brands can use to take advantage of location-based marketing tools right now, even without having their own physical establishments…
Street Fight Daily: OpenTable Tests Payments, New Life for EveryBlock
A roundup of today’s big stories in hyperlocal content, commerce, and technology… OpenTable Begins Testing Mobile Payments (New York Times)… Five Months After Everyblock Shuts Down, A Media Company Revives The Product (PBS Media Shift)…
Groupon’s Restaurant Reservation Service Goes Mobile (Mashable)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation