News and Analysis
#SFSW18: How Nextdoor Is Building a Business Around Neighbors
Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses. Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.
#SFSW18: Closing the Location Attribution Loop
Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said.
Latest Posts
After Latest Woes, Can Community News Hit the ‘Re-imagine’ Button?
In the two years since Mike Fancher’s “Re-Imagining Journalism” was published, there have been a succession of upheavals in community news, almost all of them about sites closing or retrenching. Can publishers of community news still manage to develop a model that works within the brutal economics of today’s digital space? I went to “re-imagineer” Fancher for answers…
Case Study: Using Predictive Analytics to Improve Campaign Performance
In Greg Bucko’s world, data is king. As the manager of customer insights for Southern States Cooperative, a farm supply and service cooperative with $2.5 billion in revenue, Bucko is responsible for making sure his company is targeting its most profitable customers with direct mail and other marketing calls to action. His company uses predictive analytics tools to analyze variations in marketing campaigns, with the goal of being able to improve customer targeting…
Street Fight Daily: Gannett Cuts Jobs, Fandango Acquires Quantum
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Gannett Cuts Jobs At Some Local Papers (USA Today)… Fandango Acquires Promotional Ticketing Company Quantum (Wall Street Journal)…
Joe Trippi: Local TV’s Biennial Political Cash Bonanza Is Going to Fall Off a Cliff
In an recent interview, the presidential campaign guru told Street Fight that while it would be business as usual for broadcasters next year, 2016 would likely see the beginning of the end of TV’s dominance in political advertising: “There’s a growing number of people who get it,” he said, “that there’s a better way to deliver a more targeted and relevant message without having to buy all that broadcast reach. It’s going to come. … It’s just a matter of time and innovation.”
5 Hyperlocal Platforms To Improve Store Operations
Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…
Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…
Infographic: Breaking Down The Local Stack
A stack of technologies has emerged to quietly reinvent the way business and consumers interact locally. One by one, technology firms have recreated the way we find, buy and retrieve goods and services locally as well as the way businesses reward, and retain, past customers. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated Local Stack.
In Local Sales Effort, Foursquare Looks to Strike a Balance
Foursquare is trying to find a new path for local sales. The embattled check-in-turned-local-discovery startup has started to build out its local sales organization, focusing on a combination of technology and customer service rather than door knocking and hand-holding. This summer, the company began the challenging processes of developing a local sales effort that can reach mom-and-pop shops from New York to New Delhi…
Grasping for a New Way Forward at Local Media Conferences
At several recent conferences, the overriding, anxiety-producing theme has been the development of new revenue models for media — whether from foundations to support nonprofit news services, or from advertising, or from something else. But the disquieting fact is that a cure-all response to what ails local media can’t be identified…
Street Fight to Participate at Loco Connect Conference in Amsterdam
Street Fight co-founder David Hirschman will be moderating a panel on indoor mapping and location services at the Loco Connect 2013 conference, which is taking place on November 12th in Amsterdam, The Netherlands. Hirschman’s panel on indoor mapping and location services will look at the next frontier for the location services market…
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