News and Analysis
Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…
Commentary
Hello Privacy, Meet the New ‘Presence’ – Location
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Many years ago, when you were probably a tween, i was at AOL (sorry, Aol.) and a degree away from the following nugget. I think the folks involved included Ted , Barry Appelman and maybe Eric Bosco. I could have that a bit wrong but roll with me – I’m not the official techstorian and they’ll tell me if I’m wrong…
Civic Networking: The Next Next Thing?
This is the first in a series of guest posts by thought leaders in the local arena. We asked where local-social media might go in 2011.
By Tom Grubisich
Some Cassandras are forecasting the end of social networking. I will keep my ear next to my computer for the sound of some 600 million people migrating to the next big thing, but don’t think Facebook faces doomsday any time soon. Or Foursquare, Yelp or Gowalla, to name just a few of the proliferating social networks that have claimed a piece of Web space. But I do think social networking is on the threshold of an important evolution that will both affirm its basic value but also take it into new and ever more beneficial directions. Shaping this transformation are economic, technological and societal forces that are propelling people toward a path with many entry points but one destination: to act together and to do so smarter and locally…
Ultra Local, Simplicity, Ego Lead the Way in 2011
I thought I’d wait for the smoke to clear on all the 2011 tech prognostications before filing a few of my own. These are actually a bit less predictions than bankable trends. Their focus is on mobile but also the things around the edges that will make mobile-local interesting, scary, useful, intrusive and wonderful in the coming 363 days.
Simple Gets Simpler: Successful online and mobile experiences will become much closer to being intuitive than ever before, anticipating not the geek’s natural next clicks but the average Jane’s. I’m not talking about Web 2.X, with its big buttons, oversize input boxes and Ajax popovers but rather one action to the next dictated by the glassy smoothness of an inhale following and exhale. This is true behavioral anticipation leaving no room for confusion and no time for pause. Simple = successful…
Latest Posts
Placeable Launches New Feature to Help Fix ‘Dirty’ Local Data
Two months after a major rebranding, the Denver-based Placeable has launched a new tool to help big brands clean up their location data. The feature, called Placeable Plot, allows marketers to update and manage location data for a brand’s brick-and-mortar stores across apps, search engines, maps, social networks and marketing campaigns…
Street Fight Daily: Leaf Raises $20 Million, AT&T Starts Selling Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square Competitor Leaf Scores $20 Million Investment From Payments Giant Heartland (AllThingsD)… AT&T Turns Its Data Into An Adaptive Intelligence Business (ZDNet)… “Showrooming” Is More About Research Than Price Comparison (PandoDaily)…
Study: More Local Shoppers Using Mobile Devices for Retail Purchases
As mobile devices become smarter, consumers are turning to their devices for more than last-minute directions and simple searches. A new study from Local Corporation finds that the the smartphone, once thought of as a place where consumers went for quick bits of information, is moving deeper into the decision cycle, playing a larger role in more in depth research, once associated with with tablet behavior…
5 Local Data Aggregators for Hyperlocal Startups
For many founders of hyperlocal platforms, the ideas they’ve envisioned require access to local location data—and lots of it. Some of the most important background players in the hyperlocal ecosystem are the local data aggregators, which supply clients with the basic NAP (name, address, and phone number) identities of millions of businesses and points-of-interest worldwide. Here are five local data aggregators that hyperlocal vendors can use to power their local listings…
Street Fight Daily: Patch To Close Sites, GateHouse Files For Chapter 11
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Memo: ‘Regretfully, A Number of Patches Will Have To Be Closed (Romenesko)… GateHouse Files for Chapter 11 Bankruptcy Protection (Wall Street Journal)… The NSA Refuses To Deny That It Collected The Location Data Of U.S. Phone Calls (TechCrunch)…
In Fight Against Amazon, Retail Finds New Ally In Tech
Nearly two decades after the launch of Amazon.com, brick-and-mortar retailers still face a very real threat from the Web. But today, the industry has a critical new partner: the tech community. Retail has emerged as one of the fastest growing sectors in the technology industry, with venture capitalists, startups and retailers themselves, building products to fuse the web with our in-store experience…
Openings and New Hires at YPG, Living Social, BrightRoll, Act-on, NeuStar
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Mediative and Brightroll, plus jobs at Yext, The Weather Channel, LinkedIn and more…
LBMA Podcast: Zipments, ExactTarget, and David Shalaby of TapTrack
On the show: Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google; a Lowe’s case study; and app of the week Basewarp…
Street Fight Daily: Ebay Buys Braintree, Square’s Next Move
A roundup of today’s big stories in hyperlocal content, commerce, and technology… EBay Buys Braintree, a Payments Start-Up (New York Times)… Square’s Next Move: Jump On A Platform (ReadWrite)… Clinkle Becomes A Tech Celebrity Magnet, Landing Richard Branson As An Investor (Clinkle)…
Too Many Local Journalists Are Missing The Big Story: Revenue
In the new digital era, which requires journalists to widen their lens far beyond the next big story, they are beginning to channel their passion into how to engage users, embrace technology and examine the limitations of their traditional “Fourth Estate” role is in the community. All good. But there’s one area where local journalists have yet to bring the full measure of their passion — revenue.
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