LBMA Podcast: Zipments, ExactTarget, and David Shalaby of TapTrack

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Welcome to episode #148. On the show: We get some insight from Asif’s trip to Europe; Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google. Featuring A Mobile Minute with Chuck Martin on B2B companies finally understanding mobile, special guest David Shalaby of TapTrack on the future of NFC, our resource of the week – a Lowe’s case study and app of the week Basewarp.

Episode 148

Recorded: September 21, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Is B2B finally waking up to mobile? (9:48)

Special guest of the week: David Shalaby, co-founder of TapTrack (32:30)

Location fascination of the week: Basewarp (12:17)

Top news of the week

1. Facebook launches “Telco Outcome Measurement” (16:23)
2. Zipments gets $2.25M (21:50)
3. ExactTarget adds location-based platform (26:42)
4. Electrical Safety Authority partners with DMTI (41:45)
5. Launch of SpeakGeo (43:50)
6. Intersec partners with Weve (50:00)
7. Bump acquired by Google (52:45)

Resource of the week: Lowe’s case study (55:00)