News and Analysis
From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago
The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.
Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…
Commentary
Foursquare, Groupon, and the Market-Making Problem
With Groupon’s filing to go public last week, there has been even more debate over the two-sided market strategy of consumers and local merchants. Another business that has focused on this approach is Foursquare. Is the window of opportunity closing for Foursquare to become the breakout success it could be? The answer depends on how much the company is willing to change its DNA to serve both sides of their market — and perhaps take a few lessons on self-serve and average selling price from Groupon…
Partnership With Foursquare Is a Natural Step for Groupon
Earlier this week All Things Digital reported that Groupon and Foursquare were discussing a partnership to push local deals targeted to location-aware check-ins. The media world has been buzzing about the rumor, but neither company has broken an official silence to confirm (or deny) the partnership or discussions. Perhaps it’s just a foregone conclusion, though, that Groupon would add immediacy and social distribution to its model. In fact it already has…
Where Hyperlocal Meets Digital-Out-Of-Home
The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons. Finally the hyperlocal targeting that is a part of what these networks of screens can do has some consumer-driven energy and contextual relevance behind it…
Latest Posts
LBMA Podcast: Retailigence Does Offline Pickup, Fooda Does Hyperlocal Food
In this week’s episode, Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger. Run to the beat of the right song with our app of the week, TempoRun. And special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing…
On The Heels Of New Funding, Swirl Rolls Out In-Store Mobile Marketing Platform
Boston-based Swirl Networks has announced has released a new in-door marketing tool, which provides tools for retailers to create and deliver personalized content to their customers based on the customer’s in-store location. The company launched a pilot program of the platform in May for retailers including Kenneth Cole and Timberland, and has now released the service to the general public…
How a Hyperlocal Editor-Publisher Team Scored Big in Suburban Nashville
One of the highest revenue producers on Michele’s List of independent hyperlocal sites is BrentWood Communications, which publishes four-year-old Brentwood Home Page in suburban Nashville, Tenn. Founders Kelly Gilfillan and Susan Leathers launched a second suburban site, Franklin Home Page, a year ago and a third, Nolensville Home Page, this summer. Total revenue for the sites is $251,000-$500,000 annually, a range attained by few hyperlocals, whether independents or part of corporate networks. Here’s how Gilfillan and Leathers did it…
MapBox Raises $10 Million in Series A Round
MapBox, a cloud-based map platform that allows users to design customized and interactive maps, closed a $10 million Series A round led by Foundry Group today. The Washington, DC. and San Francisco based company, which develops its service entirely on top of the open-source mapping platform OpenStreetMap, has plans to use the funding to grow its 35 member team….
RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat
Online retailers have traditionally had a big advantage in terms of data, but in-store retail analytics company RetailNext has built a model that allows owners of brick-and-mortar stores to collect, analyze, and visualize in-store customer engagement data. The San Jose-based company, which has raised over $24 million, aggregates the data that is collected from customers and makes it actionable for retailers such as American Apparel, Bloomingdales, Verizon Wireless, and Family Dollar…
Street Fight Daily: Patch Staffs Top Sites Only, BrandNetworks Acquires Optimal
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Patch Will Staff Outlets In Top-Performing Areas Only, Memo Says (Poynter)… Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M (TechCrunch)… In-Store Analytics Firm Nomi Raises $10 Million, Looks Beyond Retail (Mashable)…
Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions
One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. “Print coupons are still very popular — we get a ton of them that come through our registers — but it’s inevitable that digital coupons will become more prominent,” says Tom Monahan, marketing manager at PCC.
Street Fight Daily: GoDaddy Continues Buying Spree, Walmart Expands Same-Day Delivery
A roundup of today’s big stories in hyperlocal content, commerce, and technology… GoDaddy on an Acquisition Tear: Five Companies Since February (Screenwerk)… Walmart Expands Same-Day Grocery Delivery To Denver (TechCrunch)… Savings.com Launches Favado Mobile App, Aims To Solve Grocery Savings Once And For All (PandoDaily)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google AI Mode , OpenAI & Commerce, TikTok