News and Analysis

Holidays 2024 Installment 3 Mike Debnar Predicts the Spending Future Street Fight

Holidays 2024 Installment 3: Mike Debnar Predicts the Spending Future

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As we continue with our Holiday 2024 trends and forecast countdown, we asked Mike Debnar what stars will be shining bright this season. Debnar is the VP Retail Executive Advisor at Medallia. He focuses on creating innovative customer experience programs for brands utilizing his extensive background in CRM and CX. Mike holds a degree in management information […]

Will the Election Affect Holiday Shopping Street Fight

Will the Election Affect Holiday Shopping?

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Presidential election years tend to boost holiday-season spending, regardless of who wins the most votes, according to Experian plc, a global data analytics and consumer credit reporting company. Experian has released its 2024 Holiday Spending Trends and Insights report, and with it, the launch of contextually-Indexed Audiences. Advertisers can use this new offering to blend […]

The MULO Dozen October in Review Street Fight

The MULO Dozen: October in Review

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As is always the case in the MULO (multi-location) world, the ecosystem in October was a blend of tricks and treats. The big news for November is the re-launch of Street Fight LIVE, but here are some highlights from the past month that are almost as exciting. Chipotle opens in Dubai. It joins the many MULO […]

Commentary

Open-Source Data Is a Risky Gamble for Businesses

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While open-source data is free, it can cost a great deal of capital in the long run. For some companies, especially those with robust engineering teams, these costs might be acceptable. For others, however, it might be wiser to dedicate spend to an initial data purchase to avoid ROI headaches down the line.

Where Will the Latest Economic Slump Take Technology?

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Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions. 

AI Can Bring the Fun Back to Advertising

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Long ago, the advertising industry lost its key ingredient — fun. With an overabundance of campaigns to optimize and oversee, marketers have no time to tap into the creativity or strategic thinking that persuaded many to pursue a career in the industry in the first place.

Latest Posts

Snoop Dogg’s Munchie Meal and Celebrity-Inspired MULO Brands

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We live in a world of stars — big, small, and on the rise. From singers and actors we watch on stage and screen to reality TV celebrity to previously-unknown consumers who make a name for themselves on TikTok, we exist in a world where everyone can be perceived as “talent.” Celebrity endorsements are certainly […]

6 Influencer Relationship Management Platforms for Brands

6 Influencer Relationship Management Platforms for Brands

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Just about anyone can call themselves a creator these days, and that makes it harder than ever for brand marketers to cut through the noise when putting together their influencer campaigns. With the creator economy on track to become a $100 billion industry, more brands and agencies are searching for tools to source potential brand […]

BOOM: Cookies

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We’re not talking about tracking cookies. We’re talking about the kind we eat. Despite the healthy food trend, people still like a sweet splurge now and then. The snack market is up and estimated at $300B in 2023. The average American eats three or more cookies daily and 35,000 cookies throughout their lifetime. That’s a […]

Why Emotional Marketing Offers Greater Resonance Now Than Ever

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With the economy in a state of flux, and federal interest hikes constantly on consumers’ minds, it’s no surprise that marketers are choosing to be more selective about where they spend their budgets. One area that isn’t facing a downturn is the e-commerce app industry, where marketing spend for attracting new shoppers to apps is […]

How to Actually Get a Return on Your Technology Investments

Impossible? How to Actually Get a Return on Your Technology Investments

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Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions.  However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because […]

UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences

UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences

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UserTesting, a technology firm that helps businesses get rapid customer feedback, is partnering with the digital experience platform Contentsquare to make it easier for businesses to gauge the performance of their digital experiences. The partnership, announced just this week, allows UserTesting and Contentsquare clients to unlock additional customer experience insights across all digital properties, and […]

Multi-Location Marketing Mistakes That Could Tank SEO Success

Multi-Location Marketing Mistakes That Could Tank SEO Success

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As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]

The Halo Effect: Prime Day Success Leads to Retail Boom

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It works. That’s the main takeaway from the latest round of Prime Day data from Criteo, which shows that sales during Amazon’s annual promotional event were hotter than ever in 2023.  The role of Prime Day as one of the premiere shopping events of the year, led only by Black Friday and Super Saturday, in late […]

C’mon Publishers and Streamers, Give It a Wurl

C’mon Publishers and Streamers, Give It a Wurl

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When it comes to solving business problems, the Wurl platform addresses three core needs in the CTV ecosystem for content publishers and streamers : monetization, performance marketing, and distribution. On the monetization front, it helps publishers and streamers maximize their supply by connecting them with advertisers. In terms of performance marketing, its connects publishers and […]

Raising Cane's Adds Dazzle (and Fries) to its Footprint on Times Square

Raising Cane’s Adds Dazzle (and Fries) to its Footprint on Times Square

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Times Square in New York City is known as the “Crossroads of the World.” And MULO (multi-location) brand Raising Cane’s is known for its chicken finger meals and sauces. The Texas-based brand hired a local New York (Brooklyn-based) creative agency called Wellcom to create “show-stopping decor” for this 8,000 SF restaurant chain’s location. This restaurant […]