News and Analysis
Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…
SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared
March saw big declines in the public equity markets. The SCP SMB Index was the least impacted, retreating 4.1% compared to all other major indices, which declined more than 5% during the month.
Street Fight Daily: Facebook Scandal’s Impact on Local, Retailers Hesitate on Amazon Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Apocalypse? What to Monitor… SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared… Some Retailers Averse to Advertising on Amazon…
Commentary
Local Search: Will Mobile Overtake Desktop?
Location targeting and search ads (and their combination) will be the relevance drivers that create not only intent-driven user engagement and advertiser demand, but also a top source of premium ad units. It hasn’t happened yet but it will…
Why Do We Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.
Is Online Sports Video Content an Ideal Draw for Local Ads?
Local has long been regarded as the sleeping giant of digital advertising; a sector seemingly waiting for someone else to develop the ideal solution to help advertisers capitalize on its massive potential. In recent years, the broader media conversations have moved toward mobile and social — yet video has been proven to have the most upside for both local consumers and brand marketers…
Latest Posts
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Daily Voice to Add Paid Print Weeklies to Digital News Sites
Daily Voice is going back to the future in its affluent but hotly competitive markets in the suburban Westchester and Fairfield counties, north of New York City. The 41-site hyperlocal network will begin publication of paid print weeklies in those two markets on March 13…
Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…
Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker
As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…
There’s a New ‘Local’ Industry in the Making
Call it local media, marketing, or commerce — but the existing terminology and classifications used to describe the “local” industry simply do not fit anymore. What’s emerged in 2013 is a community of technology companies, organized around the idea of creating a better, more connected local marketplace…
Grading Street Fight’s 2013 Predictions
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2013 to see who nailed it and who missed the boat…
Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?
The big story in hyperlocal publishing this year was the fall of corporate hyperlocal pureplays like Patch, and Everyblock — big bets that failed to reach sustainability. And so as we look to the New Year, a persistent question once again emerges for community news: when will publishers find a digital model that works?
LBMA Podcast: Highlight 2.0, and HomeSnap VP Lou Mintzer
On the show: KLM launches LocalEyes; Capital One partners with Push Point Mobile; Apple files patent for restaurant ordering and reservations. Plus, the resource of the week looks at Twitter’s impact on Radio…
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