News and Analysis
Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….
Commentary
Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope
What might we see spring forth from the ether when local data is properly structured? It’s easy to imagine various applications of search — i.e. “Show me all wine bars that serve croquettes.” Similarly, one can imagine that this type of data would be immensely valuable to advertisers who want to target, for example, everybody who drinks beer and is in walking distance of an establishment…
Why Hyperlocal Marketing Will Best Gamification
Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.
Latest Posts
Street Fight Daily: Square’s New Reader, Layoffs At Clinkle
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… New Square Reader Offers Better Performance, Thinner Design (PCMag)… 6 Mobile Payment Solutions for Restaurants and Bars (Street Fight)… Uber’s CEO Hints That It Could Branch Out Into Other On-Demand Transport And Delivery Services (TheNextWeb)…
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
6 Strategies For Helping SMBs Understand the Importance of Mobile
According to a Manta survey, 67% of small business owners don’t expect mobile to impact them this holiday season. Only 8% of the 1,003 SMBs surveyed said they expect mobile to drive shoppers to their brick-and-mortar locations. This presents a challenge for hyperlocal vendors looking to sell their mobile products and services, however it’s something that can be overcome through a combination of education and original thinking…
Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Launching iBeacons To Guide Store Visitors (Associated Press)… The Brilliant Hack That Brought Foursquare Back From the Dead (Wired)… Twitter’s Dorsey Vies With SoftBank’s Son for Japan Shops (Bloomberg)…
Street Fight Daily: Foursquare’s Redesigned App, HomeJoy Raises $38M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare 7.0 Brings Passive Location Technology To All (GigaOm)… Homejoy Raises $38M As It Looks To Expand Beyond Home Cleaning (TechCrunch)… EBay, PayPal Pinpoint Stores For Mobile Shopping (USA Today)…
New Borrell SMB Report: ‘The Deer Have the Guns’
The 903 small business owners surveyed in a new study from Borrell Associates said they expected to spend only 12% of their digital advertising budgets in 2013 on banner advertising, sponsorships, and classifieds. Meanwhile they expected to spend more than half of their marketing budgets on owned channels, investing heavily in managing their website (35%), running email marketing campaigns (13%), and social media (14)%.
Watch Out Intuit — Booker Guns For Demandforce With New CRM Tools
Eight months after raising a massive Series A round, Booker is making its push into a new, and potentially massive, market: CRM. Today, the New York-based company, which began selling booking and business management software to service businesses, rolled out Promote, a Demandforce-like product that allows businesses to tie email messaging and social media campaigns to the goings-on of their business…
Buttry Sees Progress for Digital First’s ‘New Model’ for Community News
Steve Buttry, the digital transformation editor at Digital First Media, began his career in community newspapers more than 40 years ago in Columbus, Ohio – as a teenage carrier. In the years since, he’s been a reporter, editor, and teacher of journalists around the world. These days, Buttry’s job is to complete the “print-to-digital transformation” of two slimmed-down “legacy” news media companies, Journal Register and MediaNews Group. To find out how it’s going, I put these questions to him…
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