News and Analysis
Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…
Commentary
Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’
What it comes down to is that hyperlocal companies like Foursquare and Groupon, despite their “hyperlocal” raison d’etre, need scale to bring an effective proposition to merchants and big brands. Scale helps, even if that just means a larger audience within a metro area or even a single neighborhood…
Doubling Down on SinglePlatform
Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…
What Works in One Local Market Won’t Necessarily Work in Another
I’ve learned, sometimes through epic failures, what works in Tracy (a suburb of Sacramento, Calif.) won’t work in Tampa. However, I’ve also learned, through epic victories, that when you harness the power of 200+ communities for a common goal great things can happen. Here are a few bits of wisdom I’ve picked up along the way.
Latest Posts
LBMA Podcast: PlaceIQ Partners With Mazda, Amazon’s Drone Delivery
On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register. Special guest is Marc Castrechini, VP Software Development of Merchant Warehouse…
Street Fight Daily: Highlight Rebounds, Uber Talks Deliveries
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Highlight Raises $4 Million From DFJ, Releases Version 2.0 Of Its Location-Based Social Networking App (TechCrunch)… Uber: From Taxis To Deliveries On Demand (CNN Money… Google Maps iOS App Updated To Show Flight, Hotel And Restaurant Reservations (GigaOm)…
How Yahoo and Intuit Plan to Win With Small Businesses
Major companies have started to turn their gaze to the small business market, looking to cash in on a segment that has long eluded some of technology ‘s biggest players. During Interactive Local Media in San Francisco Wednesday, two Web 1.0 giants – Intuit and Yahoo – laid out their strategies to position themselves as the go-to source for small business software…
Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program
When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says…
Street Fight Daily: Shopify To Push Offline, Patch’s Impending Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Shopify Raises $100 million Series C To Expand Offline Into general Commerce (GigaOm)… AOL’s Tim Armstrong Hints at Impending Patch Partnership (AdAge)… Square Acquires Evenly, A Venmo Competitor For Sending And Receiving Payments With Friends (TechCrunch)…
Conference Notebook: The Future of Local Is the Marketplace, Not the Message
The local market has seen a seemingly endless flood of startups come online over the past few years, with many building the next iteration of last year’s feature. But as the market matures, and later-stage startups look to expand their addressable markets, the industry is starting to coalesce. According to data presented at the Interactive Local Media conference in San Francisco Tuesday, the number of M&A deals jumped by 65% this year thanks to strong performance online, but explosive growth in mobile…
MomentFeed Nabs $5.5M in Funding to Scale Social for Multi-location Brands
MomentFeed announced this morning that it has closed a $5.5 million Series A funding round led by Signia Venture Partners. Robert Blatt, who was quietly installed at MomentFeed’s new CEO earlier this year, told Street Fight that the new funding would go toward further scaling MomentFeed’s platform…
Street Fight Daily: Patch Co-Founder Exits AOL, Tracking Tech Gains Traction
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Patch Co-Founder Leaving AOL to Join a Startup (Wall Street Journal)… Tracking Technology Sheds Light on Shopper Habits (Wall Street Journal)… ApartmentList’s Big Bet On Mobile (PandoDaily)….
Could Healthcare Be Local Tech’s Next Big Opportunity?
The botched launch of the Healthcare.gov has brought the healthcare industry — and its dysfunction — to center stage. But in the private sector, startups like ZocDoc and iCouch.me are quietly reinventing the ways patients are discovering and buying healthcare services locally, building a familar feature set that navigates the complex network of insurance companies, doctors and healthcare providers. Street Fight recently caught up with Sam Zebarjadi, Medicast’s co-founder and CEO, to find out more about how digital healthcare tools are being shaped for local markets…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights