News and Analysis
Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building
âHow we view mistakes is you admit it, you learn very quickly, and then turn it around,â says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.
Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…
Commentary
National Advertisers: Time to Get Local
“Local” is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific advertising inventory. The same thing is happening in mobile. The projected growth in local mobile ad spending will mostly come from national advertisers that localize campaigns…
Leveraging Converged Media in Local Digital Marketing
Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned. This overlap is rich with opportunity and should be a focal point in any local digital marketing program…
Why Location Is Key to Mobile Monetization
As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…
Latest Posts
Street Fight Daily: LivingSocial Slips Further, Consumers Balk on Mobile Wallets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Sales Slip Further (Wall Street Journal)… Few Consumers Are Buying Premise of Mobile Wallets (New York Times)… Airbnb Wants to Be a Travel Agent (Wall Street Journal)…
Newspaper Companies Make Another Big Investment in a Circular Startup
Gannett, Hearst, Belo, and others have invested another $15 million in Wanderful Media, a service that digitizes and distributes the millions of merchandizing ads that go out every weekend in local papers across the United States. The deal, which brings the startup’s total funding to over $50 million, highlights the newspaper industryâs struggle to find an answer to a depreciating revenues after technology companies have picked off many of its valuable assets…
Openings and New Hires at Thinknear, Twitter and Verizon
Every two weeks, Search Influenceâs Kelly Benish â who knows practically everyone in hyperlocal â covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Factual, Angie’s List, Local Yokel Media, Facebook, Mediative and hibu.
Street Fight Daily: Facebook Buys Moves, Lyft Puts Capital to Work
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… By Buying Moves, Facebook Acquires High-Value Passive Location Technology (GigaOm)… Lyft Puts New Megabucks to Work: Launches in 24 Cities, Cuts Prices Again, Drops All Fees (Recode)… Berg Insight: Mobile Location-Based Advertising will be worth $14.8B in 2018 (FierceWireless)…
Brady on Thunderdome: The Glue at the Core Was Never Able to Dry
“The local digital news solution is probably going to come from new players rather than legacy ones,” says outgoing Digital First Media editor-in-chief Jim Brady. “It’s extremely hard to try and create that next-generation local news product while you’re dealing with the rapid decline of your core business. … Somewhere in that broad swath of experimentation are all the pieces for a successful model. It’s just a matter of time until someone finds the right mix.”
Connectivity Raises $6 Million to Make Marketing Automation Work for Small Businesses
The Los Angeles-based startup has raised $6.35 million in funding to help small businesses structure and draw insights from digital interactions. The company is developing software to identify and analyze references to brick-and-mortar businesses in social media, reviews and other user-generated content, and then aggregate that data into a dashboard for small businesses to monitor their presence online…
Sightly Launches Localized Video Ad Product
The San-Diego-based company launched TargetView, a new product that will allow local branches of national advertising agencies, small agencies, and SMB marketing teams to develop and deliver localized content on YouTube, Google Display, and social media. Using IP and GPS information, individual ads and campaigns will be able to cater to potential customers in specific locations…
Shopkeep Raises $25M to Build a Better Cash Register for Indie Retail
The New York-based startup that builds point-of-sale software for mobile devices has raised $25 million in its third round of funding. The new capital thrusts the company to the forefront of a busy pack of upstarts looking to rethink the point-of-sale. It also sets the stage for a drawn-out fight between a handful of well-funded startups, the legacy point-of-sale providers who control much of the market, and a number of other tech giants looking in…
Street Fight Daily: Reddit Targets Locations, Facebook’s Billion Mobile Users
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.. Reddit Introduces Location-Targeted Promoted Posts (Wall Street Journal)… Facebook Posts Earnings Beat as Mobile Soars Past One Billion Monthly Users (Recode)… Uber Drives for Asian Expansion (Financial Times)…
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