News and Analysis
#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy
In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.
#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback
Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.
Commentary
‘Enhanced’ Local Listings Could Be Even More Important on Mobile
Enhanced listing services appeal to many SMBs and local brands because they are a holistic advertising medium that goes beyond the basic banner or text ad — not only do they stand out against free listings and hold the user’s attention, but they also drive conversion and social interaction at higher rates. But most sites currently lack unique enhanced listing features specific to mobile…
Why Local Media Companies Must Practice ‘Self-Cannibalism’
Instead of protecting our products, we should look instead to protecting our customers, their experiences, and our relationships with them. Never begin a discussion about the future with a focus on our products or services. What does the customer want and need, even if our existing products are not a part of the answer? The world is changing and it begins with empowered consumers…
Latest Posts
Street Fight Daily: Yelp’s Case Against Google, Urban Airship CEO Resigns
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google (TechCrunch)… CEO Of Startup Urban Airship Leaves Company After Being Accused Of Sexually Assaulting His Ex-Girlfriend (BusinessInsider)… Finding Ways to Use Big Data to Help Small Shops (New York Times)…
Unmanaged Local Listings Hurt Consumers and Businesses Alike
Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to enlist the help of business owners to address this problem…
6 Ways to Personalize Mobile Ads Without Violating User Privacy
Global mobile ad spending increased to $17.96 billion last year, and it’s on pace to rise another 75.1% in 2014. But in order for mobile advertising to continue growing at such a rapid rate, one issue has to be addressed — privacy. Here are six strategies for personalizing mobile ads without violating user privacy.
Street Fight Daily: Yodle Files for IPO, RetailNext Raises $30M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Software Company Yodle Files for IPO (Reuters)… RetailNext Raises Another $30 Million To Track In-Store Data (TechCrunch)… Lyft Expands Its Car Hailing Service to New York (New York Times)…
Mobile Media Summit Chicago Speakers Announced
The third-annual Mobile Media Summit Chicago is on July 29th at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. Click for more, plus a Street Fight discount…
Street Fight Daily: LivingSocial CFO Departs, New Features for Swarm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial CFO to Depart; New CEO Due Soon (Recode)… Foursquare’s Swarm iOS App Gets Mayor Leaderboards, Easier Sharing, and More (The Next Web)…
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations (SearchEngineLand)…
As Home Services Market Heats Up, Handybook COO Sees Big Opportunity
Last month, Revolution, the venture firm helmed by Case as well as Groupon chairman Ted Leonisis, led a $30 million investment in Handybook, a company that helps people book housecleaners and other home service providers. Street Fight caught up with Umang Dua, co-founder of HandyBook, to talk about the company’s evolving competitive set and the growing speculation around Uber’s valuation…
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