Commentary
How to Sell Hyperlocal Into Chambers of Commerce
After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
How the GeoWeb Will Change Consumer and Business Behavior
Digital location-based technologies are now a transformative force for consumers and businesses, particularly when coupled with the rapid adoption of mobile and the growth of big data. I’m a big believer in the future for “GeoDisruption” — the potential for consumers and businesses to interact in fundamentally new ways to take advantage of increasingly precise location-based technologies…
Latest Posts
Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…
How Marketers Can Use Mobile to Shape a Back-to-School Strategy
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least an hour planning for back-to-school shopping on mobile…
The Art of Local Marketing: Becoming Selfie-Aware
The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…
Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Predicting Amazon’s Secret Plans in Physical Retail (Recode)… On-Demand Beauty Apps Are on the Rise (Wall Street Journal)… Airbnb To Reveal Names Of 124 Hosts To New York’s Attorney General (Fortune)
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Case Study: QSR Chain Drives Revenue With Hyperlocal Tools
When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”
Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EBay Considering PayPal Spinoff (Reuters)… Square Goes After Small Businesses With New Suite of Analytics Tools (Mashable)… Majority Of Digital Media Consumption Now Takes Place In Mobile Apps (TechCrunch)…
Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue
Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…
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