News and Analysis
Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search
Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.
Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…
Street Culture: Pointy’s Collaborative Culture Grows Without Written Values
In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.
Commentary
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’
I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…
6 Strategies for Patching Up Patch
To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now…
Latest Posts
Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Secret Drone-Delivery Program (Atlantic)… Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)… Uber and Lyft Have Become Indistinguishable Commodities (New York Times)…
Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…
Why the Mobile Industry Needs to Address Its Data Problem
Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…
6 Ways to Use Location Analytics Data in Retail Design
Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation