Commentary
As Digital Media Gets ‘Horizontal,’ It Acts More Like Local Businesses
Local businesses are the most suited to life in the networked world, because they already deal with people directly, and often on a first-name basis. To the extent that local businesses have learned to do this, they can teach the rest of the business world how to behave in our increasingly collaborative environment…
Latest Posts
SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers. The report, which drew from a survey of over 2,000 small businesses, found that they now spend more than a quarter of their budgets on digital media with robust growth in the social media and mobile advertising sectors…
At GoDaddy, CEO Blake Irving Searches for a New Domain
Irving has an ambitious plan to turn GoDaddy into a much larger, and more profitable, company. The strategy begins with the company’s 12 million domain customers and ends with a constellation of concentric services intended to serve an increasingly entrepreneurial, and distributed, global economy…
Street Fight Daily: eBay Spins Off PayPal, Waze Crowdsources Places
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology]… EBay to Spin Off PayPal With New CEOs for Two Publicly Traded Companies (Recode)… With Places (and Your Help), Waze Mapping Gets Smarter On Android And iOS (GigaOm)… Yelp and Tripadvisor Launch Joint Campaign Against Google (Financial Times)…
Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile
Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company’s strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.
Is Apple Pay Fixing a Problem Consumers Don’t Have?
Paying with a credit card isn’t broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We’re talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don’t see how the masses will be compelled to change such an entrenched habit…
Street Fight Daily: SK Telecom Buys Shopkick, Facebook Launches Atlas
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SK Telecom Agrees to Acquire Shopkick (Wall Street Journal)… With New Ad Platform, Facebook Opens Gates to Its Vault of User Data (New York Times)… OpenTable CEO on How Its Game Changes Within Priceline (Skift)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
AI Is Breaking Down Data Silos — Without Breaking Privacy