News and Analysis
Simpli.fi Reaches Next Level in Precise Location Targeting
As of this morning, advertisers using Simpli.fi’s programmatic advertising platform will have access to Addressable Geo-Fencing, a solution that Simpli.fi’s vice president of marketing Ryan Horn says is the next logical step in the localization and personalization of programmatic advertising.
Commentary
Do Small Businesses Really Need a Website?
The website is the richest online repository of compelling information about a business, but it probably isn’t its primary means of attracting customers. Rather, customers who find you via Google Maps or Facebook may need to refer to your website in the event a third party search doesn’t provide enough information to make a buying decision. The website serves as a last stage effort to win business that hasn’t already been secured via local search…
Focus Turns to Attribution in Mobile Local Ad Tech
The promise of mobile local advertising continues to invoke the “closed loop” idea. The device’s portability and location awareness means that it goes to the store with you – enabling all new ad performance tracking opportunities. Nothing terribly new there. But it seems like the tech and media worlds are finally acknowledging that 93% U.S. retail spending happens offline. And an increasing share of that — to the tune of about $1.5 trillion — is influenced online and on mobile. So connecting those dots is the name of the game…
Why Attribution Is the ‘New Black’ in Local Marketing
Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…
Latest Posts
Street Fight Daily: Uber Wars Thin Out, Jack Dorsey Denies Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why A Taxi App With $100 Million In Funding Failed In The U.S. (Fortune)… Jack Dorsey On The Report That Square Is In Talks To Sell To PayPal — ‘FALSE’ (Business Insider)… Amazon and Rise of Mobile Challenge Google’s Search Position, Says Chairman (GigaOm)…
New Report Details Emerging Approach to Personalization on Mobile
A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar retail…
Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav
Two years after Telenav acquired Thinknear, the startup’s founder Eli Portnoy has left the company. We caught up with Portnoy to talk about some of the surprises in the mobile advertising industry over the past few years, whether location merits its own sandbox, and how his views about the small businesses market have evolved…
Alignable Growing a Social Network for Small Businesses
Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.
Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)… Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)… Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)…
Why comScore Wants to Measure the Real World
Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore’s Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company…
Street Fight Daily: Amazon Opens A Store, Google Rolls Back Pigeon?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Open First Physical Store in Manhattan (CNBC)… Pigeon Rolled Back? Law Firm Study Says Yes (SearchEngineLand)… Supply-Side Challenges Of The On-Demand Economy (TechCrunch)…
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