News and Analysis
How a Proposed California Privacy Regulation Could Impact User Data-Driven Business
If it passes and is signed into law in November, the California Consumer Privacy Act would establish groundbreaking new consumer privacy rights throughout the country. The California act mimics the heavy regulations of the GDPR and could become one of the broadest privacy laws in the nation.
Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…
Commentary
Is Variable Product Pricing the Next Horizon in Local Advertising?
Proximity-related factors enable predictive modeling around transaction probability. That can then be plugged into an equation to determine price sensitivity or elasticity on an individual level. What discount will get your attention? From there, it’s a matter of variable pricing to customers that are new, repeat, faraway, nearby on foot versus driving by at 60 mph, and so on. And that’s the key: though we have time-based variable pricing (a la airlines), proximity-based personalized pricing is the next phase.
Why Local Marketers Need to Start Thinking About Their Instagram Strategy
Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. What most marketers don’t realize, though, is that Instagram is also a local marketing channel. The reason for this knowledge gap is that, unlike Facebook and Twitter, Instagram is very difficult to manage natively…
Selling Search to Small Businesses
It’s no secret that national brands are investing heavily in local marketing and small and medium sized businesses (SMBs) are feeling the increased competitive pinch. After all, there are only so many people looking for a given product or service in one’s neighborhood. But while national brands will likely continue to dominate TV, print and radio advertising, digital marketing offers SMBs a rare opportunity to compete with national brands on equal footing…
Latest Posts
Alignable Growing a Social Network for Small Businesses
Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.
Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)… Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)… Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)…
Why comScore Wants to Measure the Real World
Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore’s Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company…
Street Fight Daily: Amazon Opens A Store, Google Rolls Back Pigeon?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Open First Physical Store in Manhattan (CNBC)… Pigeon Rolled Back? Law Firm Study Says Yes (SearchEngineLand)… Supply-Side Challenges Of The On-Demand Economy (TechCrunch)…
Street Fight Daily: Square Orders Ahead, StubHub’s Editorial Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Rolls Out Order App, Targets Coffee Shops (Bloomberg)… Stubhub Hires Its First Editor-in-Chief, Looks to Become a Destination For Sports and Music Fans (PandoDaily)… Pull Over, Google Maps: Nokia Here Maps Zooms on to Samsung Galaxy Phones (GigaOm)…
Former Visa Exec Wants Mobile Shoppers to Make the First Move
In the marketing industry, startup types wax poetic about the the power of bluetooth beacons to revolutionize the way we shop. But Dave Wentker, the former director of Visa’s emerging technology division, is questioning whether beacons are truly enough to really change consumers’ shopping habits. Wentker’s company, Tapcentive, has developed a system that lets consumers choose when to receive messaging, content, and deals…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation