News and Analysis
Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer
Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when it so chooses.
Commentary
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
As Digital Ascends, Is Legacy Media Becoming a ‘Sinkhole’ for Marketers?
One of the most insightful studies released this year by Boston Consulting Group found that the 23 million small businesses in the U.S. allocate only 3% of their advertising spend to digital. Larger companies spend more, but digital still comprises only 15% of their marketing budgets. Meanwhile, it’s clear that the effectiveness of digital media has surpassed that of legacy — and it’s no longer even close. So marketers are spending the vast majority of their budgets on media that consumers are no longer engaging with…
How Reviews and Ratings are Driving Local Search
Despite the tremendous amount of press we have seen on fake reviews, ongoing interest in reviews by consumers and local search providers make it clear that these services aren’t going away. As platforms give reviews more importance and improve their ability to filter out fake ones — and government officials crack down on dishonest practices — consumer trust and use of reviews can only be expected to grow. This trend will continue to increase the impact they have on local businesses…
Latest Posts
Street Fight Daily: Taco Bell’s New App, Sun-Times’ Network Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Taco Bell Unveils Mobile Ordering (USA Today)… The Newsonomics Of The Sun-Times National/Local Network Play (Nieman Journalism Lab)… Groupon’s New Product Boss Leaving After Less Than Two Months (Recode)…
In Frozen Yogurt Wars, A Battle for Digital Domination
In a new regular series, a deep-dive analysis of local presence pits Yogurtland against rival Pinkberry, finding that Yogurtland outperformed its smaller counterpart across Google, Facebook, Foursquare and a number of other local search sites. The study shows that Pinkberry has done slightly better on social media, but still struggles among some of the more fundamental elements of local search and discovery…
Mobile Payments Still Facing the Same Big Obstacles
This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…
5 Geo-Location Tools for Social Media Posts
As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they’re better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies…
Street Fight Daily: LivingSocial Losses Grow, Yelp’s European Push
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Losses Grow To $32M In Third Quarter (Washington Business Journal)… Yelp’s European Push Continues As It Snaps Up French Review Site Cityvox (TechCrunch)… Apple Pay Registered One Million Credit Cards in First 72 Hours (Recode)…
Street Fight Daily: Retailers Disable Apple Pay, Yelp Buys German Competitor
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Is Disabled by Rite Aid and CVS as a Rival Makes Plans (New York Times)… Yelp Buys Restaurant-Kritik To Expand Its Presence In Germany (TechCrunch)… Why NFC In The iPad Air 2 Is A Big Deal For Small Businesses (GigaOm)…
The Power of Visual Appeal in Local Search
Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…
In New App Marketplace, Signs of the Square’s Future
The company launched its Square App Marketplace yesterday to allow third-parties to develop applications that integrate directly into its point-of-sale product. The move marks an important step in Square’s evolution as it shifts focus from consumer-facing payments to an arguably much larger business software market…
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