Commentary
As Google Updates Places, Could Some Merchants Find Their Listings Deleted?
Local SEO consultants and service providers offer businesses the peace of mind that comes with knowing someone is watching the forums and industry news in order to act on policy changes and new developments quickly. Given the complexity of local SEO and the fast pace of change, it’s unreasonable to place the onus for listing management solely on the small business owner…
Apple’s Next Trick: Making the Retail POS Disappear
The idea is to enable shoppers to conduct roving transactions throughout retail stores by scanning items with their iPhones, paying on the spot via iTunes then going on their way. No checkout aisles, no gum-snapping shopgirl, no 15 items or less. It creates a world where the mobile device is the POS…
Consolidation Watch — Where to Look for Deals in Local Tech
The first half of 2013 saw total investment activity, which includes both M&A and private financing, grow from a year earlier, as the number of deals stayed flat but total reported deal value jumped from $5.2 billion to $7.2 billion over the same period. Expect to see more deals — both large and small — in the local space as big firms search for a foothold in the industry and host of maturing startups look for the exit…
Latest Posts
Street Fight Daily: Uber’s Smear Tactics, Groupon Buys (Other) Swarm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Executive Suggests Digging Up Dirt On Journalists (BuzzFeed)… Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile (TechCrunch)… U.S. Mobile Payments Market to Boom by 2019, Research Firm Says (New York Times)…
Pay-Per-Call’s Role in Improving Marketing ROI
Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers…
The Democratization of Local Commerce and the Future of Physical Exchange
While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy…
Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Airbnb Introducing Print Magazine, Pineapple (New York Times)… Yik Yak Is Close To Closing On Roughly $75 Million (TechCrunch)… Uber and Spotify Are Partnering (Recode)…
Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?
It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the […]
Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption
More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.
LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook
On the show: Bionym pioneers wearable payments; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall. Our resource of the week looks at the impact of Apple Pay on Whole Foods…
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