News and Analysis
Google Updates Search to Recommend Local Events Based on User Interests
Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.
Commentary
Unlocking the Power of Passive In-Store Data Analytics
In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store…
Is the U.K. Moving Ahead of the U.S. in Location Targeting?
If the American Revolution were fought based on technological powerhouses alone, we’d win in a heartbeat. Yet some advertisers in the U.K. are pulling off the sorts of campaigns that we only dream of here. It’s easy to chalk that up to the comparatively small size of the market, but that’s selling ourselves short. There’s no good reason that we can’t roll out the same location-based ad tech that has proven so successful in the U.K…
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Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…
Street Fight Daily: Instacart’s Big Valuation, Uber Stumbles in Spain
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…rocery Delivery Startup Instacart Scores $220 Million Investment (Recode)… Uber Suspends Operations in Spain (New York Times)… UK Banks In Talks Over Apple ‘Wave And Pay’ (Telegraph)…
Street Fight Daily: WaPo’s Local Play, Foursquare’s Big Year
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Here’s A New, Inventive Way Jeff Bezos Plans To Make Money From The Washington Post (Business Insider)… Foursquare Bet It All On Big Changes In 2014 (Upstart)… 10 Things I Learned About Local SEO In 2014 (Search Engine Land)…
Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…
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