News and Analysis
Street Culture: SproutLoud’s Reinvention Requires Collaboration
Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company’s internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud’s leadership team took responsibility.
Commentary
How Customer Retention Plays a Key Role in SMB Marketing
Approximately 60% of SMBs spend the majority of their annual marketing budgets on customer retention, because it delivers such a strong return on investment. Within customer retention, email marketing is considered the most effective digital marketing tactic, followed by social media and content marketing…
How to Use Video Content to Boost Local Search Rankings
Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online…
Why Yelp Is Steadily Becoming a Force in Local Data Aggregation
Unlike traditional aggregators like Infogroup, Acxiom, Neustar Localeze, and Factual, which provide basic listings for a very broad range of something like 20 million businesses in the U.S., Yelp is primarily focused on popular businesses — especially reviews of, and deals at, those businesses…
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Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Zomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…
Marsh Supermarkets Brings Beacon Messaging to Apple Watch
Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…
Street Fight Daily: Apple Watch Meets Beacon, Foursquare’s Uncertain Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…The New Foursquare: People Are Checking In, But They May Not Be Staying (New York Business Journal)… Google Results For “Car Insurance” Could Look Different Very Soon (Search Engine Land)… Shopify Preparing for Dual U.S.-Canada Initial Public Offering in 2015 (Wall Street Journal)…
6 Platforms Merchants Can Use for Real-Time Customer Interaction
New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…
Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Line Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…
Infographic: Here’s How National-to-Local Gets Done
You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…
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