News and Analysis
Report: 34% of Ad Impressions Placed on Low-Quality Sites
Reputable brands have pushed back hard against having their ads appear alongside content that goes against their values—for example, advertising running alongside articles or videos about how to complete the Tide PODS challenge—but Gartner L2’s research shows that the pushback hasn’t been effective enough, and the industry still has work to do.
Commentary
Mobile Payments Still Facing the Same Big Obstacles
This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…
The Power of Visual Appeal in Local Search
Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…
Latest Posts
Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal
6 Tools for Location-Based Lead Generation
Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year…
Street Fight Daily: Google Now Opens Up, Yelp Back in Court
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Becomes “Platform,” Incorporates Third Party Content, Apps (Screenwerk)… Yelp Goes To Court To Protect Identity Of Anonymous Review-Writer (Consumerist)… Two Takeaways About LivingSocial From Amazon’s Yearly Statement (Washington Business Journal)…
Are You Ready for the ‘Geosocial’ Revolution?
Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]
Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation