News and Analysis

News & Analysis

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…

News & Analysis

Why Publishers Are Transitioning to Affiliate Marketing

by Stephanie Miles Share this  
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Affiliate marketing spend will hit $6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value.

News & Analysis

Street Culture: Adcellerant Won’t Take Your Coffee Away

by April Nowicki Share this  
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Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.

Commentary

Commentary

In the Golden Age of News Media

by Josh Fenton Share this  
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We are in one of those eras in business where chaos, disruption and innovation are the norm. The legacy news media business as we have known it is completely and utterly broken as an operable model at a time when folks seek more information than ever before…

Commentary

How Digital Is Destroying the Mechanics of High-Margin Products

by Tige Savage Share this  
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The Internet is positioned to transform companies that have been selling over-priced physical products whose absurdly high margins have been hidden from consumers by complicated purchase processes that look a lot like services…

Commentary

Why Apple Maps Is Partnering With Local Search Companies

by Andrew Shotland Share this  
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Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

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News & Analysis

5 Strategies for SMBs Looking to Leverage Wearable Tech

by Stephanie Miles Share this  
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Although global companies are on the front lines of the wearables movement, taking advantage of things like Apple Watch for mobile payments and Google Glass for customer service, SMBs are taking a more reserved approach. Here are five strategies for SMBs that are interested in utilizing wearable technology…

News & Analysis

Street Fight Daily: Airbnb’s Next Mega-Round, Samsung Debuts Mobile Payments

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Airbnb Is Raising A Monster Round At A $20B Valuation (TechCrunch)… Samsung Actually Stands A Fighting Chance In Mobile Payments (Quartz)… Uber Discloses Data Breach That May Have Affected 50,000 Drivers (GigaOm)…

News & Analysis

What Programmatic Advertising Means for Local Media

by Liz Taurasi Share this  
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Street Fight caught up with Frost Prioleau, chief executive officer at Simplifi, a Dallas-based programmatic advertising platform that specializes in localized campaigns, to talk about what programmatic advertising means for local marketers…

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Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

by The Editors Share this  
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In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

News & Analysis

Openings and New Hires at GrubHub, Boostability and Delivery.com

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Time Inc., Green Banana SEO, Cox Target Media, and MLive…

News & Analysis

LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales

by Asif Khan Share this  
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On the show: Beijing Municipal Administration launching wearable transit passes; Smartstones touch; Branch Out launches digital detox movement; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; Mattel and Google are bringing back the Viewmaster…

News & Analysis

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

News & Analysis

Bing’s Stefan Weitz Thinks Search Is About to Change Dramatically

by Steven Jacobs Share this  
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The company’s director of search believes an explosion of passive data will reshape the search business, creating new ways for consumers to find local information and forcing the industry to rethink one of the most successful business models from the Internet-era…

News & Analysis

Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’

by Tom Grubisich Share this  
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Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…

News & Analysis

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

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