News and Analysis

News & Analysis

Street Culture: Adcellerant Won’t Take Your Coffee Away

by April Nowicki Share this  
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Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.

News & Analysis

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

News & Analysis

Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…

Commentary

Commentary

How Digital Is Destroying the Mechanics of High-Margin Products

by Tige Savage Share this  
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The Internet is positioned to transform companies that have been selling over-priced physical products whose absurdly high margins have been hidden from consumers by complicated purchase processes that look a lot like services…

Commentary

Why Apple Maps Is Partnering With Local Search Companies

by Andrew Shotland Share this  
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Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

Commentary

A ‘Radical Transformation’ Is Brewing in SMB Phones

by Mark Sullivan Share this  
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For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides…

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Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

by The Editors Share this  
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In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

News & Analysis

Openings and New Hires at GrubHub, Boostability and Delivery.com

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Time Inc., Green Banana SEO, Cox Target Media, and MLive…

News & Analysis

LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales

by Asif Khan Share this  
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On the show: Beijing Municipal Administration launching wearable transit passes; Smartstones touch; Branch Out launches digital detox movement; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; Mattel and Google are bringing back the Viewmaster…

News & Analysis

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

News & Analysis

Bing’s Stefan Weitz Thinks Search Is About to Change Dramatically

by Steven Jacobs Share this  
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The company’s director of search believes an explosion of passive data will reshape the search business, creating new ways for consumers to find local information and forcing the industry to rethink one of the most successful business models from the Internet-era…

News & Analysis

Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’

by Tom Grubisich Share this  
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Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…

News & Analysis

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

News & Analysis

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

by David Hirschman Share this  
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While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

News & Analysis

4 Hot Startups Using Big Data in Local Contexts

by Steven Jacobs Share this  
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Technology companies, both big and small, are creating new ways for marketers and consumers to connect locally. These startups, who will be speaking at the Local Data Summit next week, are using local data to reinvent the way we travel, market and even park…

News & Analysis

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…

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