News and Analysis
Indi Tackles Inauthenticity in Influencer Marketing Space
Consumers have grown weary of synchronized sponsored content flooding their Instagram feeds, and brands are being inundated by requests for freebies from self-proclaimed social media stars. That evolution in the influencer marketing space has created an opening that Indi CEO and founder Neel Grover believes his new platform can fill.
Commentary
How Personalization And Security Will Coexist in Local Commerce
The evolution of mobile technology has been very exciting to observe, especially in the local commerce space. As I covered in my last piece we are finally starting to see things come to life with the ability to pay for everyday products and services using mobile devices. But overall one has to ask if this […]
Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?
It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the […]
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Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Said To Be Testing A Point-of-sale System Called Plaso (GigaOm)… Borrell: Real Estate To Scale Back On Digital (NetNewCheck)… An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm (AdAge)…
Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve
Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…
Street Fight Daily: Yelp Buys GrubHub Competitor, Facebook Eyes Craigslist
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Yelp Acquires Eat24, Bringing the Battle to GrubHub (Street Fight)… Facebook Update Looks a Lot Like Craigslist (Recode)… SMBs Divided On The Effectiveness Of Google My Business (Search Engine Land)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation