News and Analysis
Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships
For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend.
Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…
Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…
Commentary
The Mobile Search Tipping Point: A Global Perspective
The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…
Is there a Local Marketing Play for Snapchat?
Given its engagement levels, quality, and potential audience scale, Snapchat isn’t just competing with Facebook and other native ad platforms — it’s competing with television. And for that reason, its local play will be large national advertisers that increasingly localize campaigns…
3 Principles Every Early Stage Startup Needs To Know
There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…
Latest Posts
MyTime Raises $9.25M More to Push Into Back-Office Software
In addition to funding, the San Francisco-based MyTime is announcing a deeper push into back-office software to compete with Booker, MindBody and others.
3 Principles Every Early Stage Startup Needs To Know
There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…
Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…
Think Beyond Marketing: Embrace the Connected Local Economy
As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago. What’s emerging is a connected local economy.
DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery
Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…
Street Fight Daily: Google’s Coming Mobile-geddon, Yelp Wins in Court
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Making a Giant Change This Week That Could Crush Millions of Small Businesses (Business Insider)… Court Prevents Yelp from Turning Over User Data (Hill)… Foursquare Turns To Location Data For Revenue, Joining Crowded Field (Marketing Land)..
5 Ways Starbucks Turns a Global Business Into a Local Brand
When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…
Sponsored Post: CU New Venture Challenge Completes 7th Season
The University of Colorado program’s year-long schedule includes cross-campus events to help teams refine their ability to pitch, perfect their business model, and connect with other entrepreneurial minded members of the university…
LBMA Podcast: xAd’s Global Blueprints, ShopperTrak Partners With Shopkick
On the show: MedNav tries to be the OpenTable for medical appointments; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; StudioTime tries to be the AirBnB of recording studios; Christophe Remillet of OneVisage…
Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature